What does the company do? -Pro-On brings protective garments to its clients in order for them to perform without worrying about the outside environmental issues that the world is with the covid-19.Kira Mission Statement: what do we want to do?- to protect people in the outside world to make them feel comfortable at the moment of exercising.what I need to do is this 2 parts of the brandMariandree: Brand Aesthetic:-What “vibe” does your brand give off to customers?-modern-protection-virtual-futuristic-high end athletic wear -comfortable Mariandree: Start-up Expenses and Capitalization:I.Startup Expenses and CapitalizationYou will have many expenses before you even begin operating your business. It’s important to estimate these expenses accurately and then to plan where you will get sufficient capital. This is a research project, and the more thorough your research efforts, the less chance that you will leave out important expenses or underestimate them.Even with the best of research, however, opening a new business has a way of costing more than you anticipate. There are two ways to make allowances for surprise expenses. The first is to add a little “padding” to each item in the budget. The problem with that approach, however, is that it destroys the accuracy of your carefully wrought plan. The second approach is to add a separate line item, called contingencies, to account for the unforeseeable. This is the approach we recommend.Talk to others who have started similar businesses to get a good idea of how much to allow for contingencies. If you cannot get good information, we recommend a rule of thumb that contingencies should equal at least 20 percent of the total of all other start-up expenses.Explain your research and how you arrived at your forecasts of expenses. Give sources, amounts, and terms of proposed loans. Also explain in detail how much will be contributed by each investor and what percent ownership each will have.