address the following: Overview: A brief market overview that identifies the desired target audience (demographic, psychographic, geographic) and consideration of consumer behavior. Competition: A discussion of the competition: Who are they and why are they considered a competitor? Who is the competitors target audience? What product(s) do they sell, and what are the features/benefits/pricing of their product(s)? Limit competition to one primary/direct competitor. Industry Trends: Consider industry trends that may impact the success of your new product concept in the near future (12 months) and long-term (13 years). Projected Data Analysis: How will you ensure that the data you are relying on is reputable/valid/accurate? What process will you use to identify potential sources of information and what criteria will you use to determine if the information is relevant, accurate, and worthy of analysis? My chosen company is Apple The new product is an Apple Dive Watch See the attached Rubric for additional information. If you have any questions, please contact me via email.