Use ONE of the two Outlines below, depending if your new product or service line is to be added within an existing business (Intrapreneur) or launched as a start-up business (Entrepreneur).
Outline for Option A – INTRAPRENEUR
Create the following sections: Ø Strategy:
o Describe your strategic position in themarket and what differentiates the products or services you sell.
o How you will develop a loyal customer base for the products or services you sell?
Ø Project Team:
o List the key members of the project team
o Describe their responsibilities and skillsets Ø Marketing:
o How will your new product or service fit in with the brand of your company? o Will you be able to sell to existing customers? If not, how will you find new
customers?
Ø Executive Summary Section:
o Write an Overview of 1 to 2 paragraphs presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion.