Phase 3 – Modules 7-8 (includes revisions to Phase 2 based on the instructor’s feedback)
Strategic analysis, choices, impact, and measurement o
Product-positioning map
o Evaluation of strategies and objectives to achieve most favorable market position o
Description of how you would implement your strategies o Milestones (steps for
each major initiative with their timelines
o Specific results you want to achieve including market, financial, and product or service goals
o Financial projection (minimum three years) o Presentation with audio – see below
o Executive summary – see below
Presentation with audio
The final submission for your project includes developing a PowerPoint presentation with
embedded audio files. Each slide must contain an audio file in which you offer insight to the
material in the slide and key points the professor should take away from the visual
information in the PowerPoint. You should minimize repeating points made in the slide other
than emphasizing important components. To put this simply, please do not read the slides
verbatim but make sure to add value to what is presented on the slide to improve the
understanding of your work. The presentation with audio is a significant component of the
final submission, so please makes sure to offer your best work, speak clearly, emphasize the
strategic implications of your work, and engage the viewer.
Executive summary (compiled with concise and critical elements from the detailed work)
While done as a last step, this goes in front of the report, after the index. A final and
all compassing analysis is presented, along with the recommendations that you would
make to the firm’s board of directors. This includes identifying what you recommend, and
briefly outlining alternatives considered, key implementation steps, and the impact of the
implementation on the company’s performance and competitive position.