Social Media Marketing Plan

Your final will be completing an analysis of an organization’s social media marketing strategy and then create a social media marketing plan and campaign for them. You must integrate theories from the book, and your own research (a minimum of two other academic journals to support your statements).

The Project: To complete an analysis of an organization’s social media marketing strategy and then create a social media marketing plan and campaign for them. After selecting the organization, address the following questions:

 Analyzing the organization and situation:o Describe the organization, including service/products, mission, etc. Is this a global company? If so, what should you keep in mind from a strategic communication perspective?
 Analyzing the audience – What are the major audiences for the organization?
 Social media audit – Conduct a social media audit (use the audit template we used at the beginning of class). After using the template, further expand on the company’s audience and competitors in paragraph form – describe them in detail.
 SWOT analysis – Conduct a SWOT analysis of the company’s current social strategy. This article describes the SWOT analysis – https://www.mindtools.com/pages/article/newTMC_05.htmo Be sure to include its strengths, weaknesses, opportunities and threats.
 Establishing goals and objectives of a new social media marketing plan – After conducting your research (the social media audit and SWOT analysis), what are the goals and objectives of your proposed social marketing plan? – Who are the personas/target audience of your plan?o Describe the personas.
 Strategies and too ls – What messages are you recommending?o What tools/platforms do you recommend? Why are you recommending this? Ground your thought in theory and research.
 Tactics – Are there certain times for the posts? What will you do to monitor and measure?o Why are you recommending this? Ground your thought in theory and research.