1. Briefly describe your chosen advertisement: Michael Bloomberg Super Bowl Ad 2020: George
a. Explain how we might make sense of them
2. Some questions you might address:
a. Who appears in the ad?
b. What is the script?
c. What additional text appears?
d. What visual imagery is employed?
e. What kind of music, if any, is used?
f. What is the emotional tone?
Come up with one or more hypotheses about the likely impact of this ads on viewers
– Evokes emotional response, especially in mothers
– Seeks to appeal to communities of color because of the inclusion of an African American narrator
– I hypothesize that Michael Bloomberg’s 2020 Super Bowl ad will resonate more strongly with an African American demographic because of the conscious inclusion of an African American narrator.

Part B:
Outline a research design to test the hypothesis you proposed in Part A
1. What specific questions do you seek to answer?
2. What approach will you take to answering them?
3. Will you conduct a survey? A content analysis? A randomized experiment?
4. Explain clearly what you would do and why