USing the IMP model and the TCE (transaction cost economics) framework, describe the form of the relationship ‘governance structure’ making sure you clearly define what you believe this means.

2. Critically analyze the relationship in terms of how you feel it could be improved to add value to both parties – I expect you to make direct reference to the sources you use to support your critical analysis..
3. Since asset specificity is a central dimension of the transaction cost approach, describe the types of asset specificity evidenced by your chosen example and why asset specificity might be an important concept. (You should describe different categories of asset specificity: e.g. site, human, technical).
4. How are the portfolio of relationships shaped by the TCE, IMP, Asset Specificity and Power ideas? (see Cox, 2014)