Campaign Problem

1. What is causing the problem? (Causes) Hint: While some of the problems may be practical in

nature also try to identify ones that result of communication and can link to course concepts.

I also expect you to provide outside research to establish the existence of this problem.

2. What are the effects of the problem? (Effects)

Targeted Group

1.Who is at risk? /Who has the means to donate? (At-risk population/target audience)

2. How susceptible are at-risk groups to the health-care threat? /How susceptible is the

target audience to responding to this issue? (Susceptibility)

3. What are the barriers for the at-risk group not protecting itself? / What are the barriers for

the target audience not to respond? (Barriers to Personal Efficacy)

Underlying Campaign Problem

1. What have previous campaigns done?

2. Why have they not been successful? Hint: Your explanation should be based in their failure

to properly use or apply communication theory.

Questions to Consider to Help Your Campaign Overcome These Problems

1. What behavior is recommended to avert the health-care threat? /What behavior is

recommended to get the public to respond?

2. Is the recommended response easy and practical?

3. Do the targeted groups vary in their confidence or ability to enact the recommended

response?

4. What skills must the targeted groups possess to enact the recommended response?

5. How are do you plan to persuade them? Please be specific in your explanation of the

messages you will create. This is one of the most important steps in the campaign.

6. Do your message connect clearly to course concepts and theories? HINT: The biggest factor

in your grade will be how well you can apply communication theory to your campaign. It

needs to be very clear that all of your decisions and ideas were based off of communication

theories and concepts.

7. Why might your campaign work?