1. Media strategy: Identify the brands media strategy differentiation between paid, Own and Earned media.2 .Media reach and frequency: explain how your brand intends to optimize its media reach.3. Media Coverage: Explain the geographic coverage used by your brand.4. Media Efficiency: Based on your research of the brand, do you think they are achieving an iciest CPMGRP outcome?5. Reputation Management: Perform secondary research online identify positive and negative reputation issues that your brand may have.