TextbookThe Dynamics of Mass Communications” Media in Transition, 12th ed., by Joseph R. Dominick (New York: McGraw-Hill, 2013).1, Outline the particular strengths and weaknesses of research questionnaires, panel studies, lab experiments, and field experiments.2, Describe the steps a political TV campaign strategist might take in order to maximize voter choice in terms of the reinforcement and crystallization effects on a target constituency.