1. No less than 45 seconds in length
2. No more than 90 seconds in length
3. A thought or concept that:
a. Inspires the unit to mission accomplishment
b. Helps leaders be better leaders to the unit
c. Helps leaders better understand their Airmen

As you develop your thought, please consider these ingredients:
• Humor
• Inspirational / wise quotes from others that apply to your thought
• Historical events that bring clarity to the current setting
• Current events
• Ideas, quotes, initiatives from current or former Air Force Leaders
• Consider that often times, less is better