Tomorrow is the big football game between the University of Texas in Austin and the University of Oklahoma. As always, the game will be played in Dallas, which is halfway between the schools. For many years, the Oklahoma Boosters Club of Austin, Texas, has rented a billboard over the freeway in Austin for a few days and posted a huge sign making fun of the Texas team. The new owner of the billboard faces a business decision now, as the Oklahoma Boosters want to rent it again: should he let them rent it, which would bring in some revenue and make use of a billboard that would otherwise remain vacant (no revenue), or should he tell them no? The billboard represents a fixed costhe paid for building it and for renting the land on which it stands. His total variable cost is tinypasting a large piece of paper on the billboard, much smaller than the total revenue he will receive from the Oklahoma Boosters. It seems like an easy decisionrent out the space and increase profits. The owner is not doing it, however, because he is thinking about longer-run profits: I hate to turn down business, but . . . I dont need to give people (Texas fans who provide most of his business) reasons not to do business with me. Q. If the man also owns billboards in Dallas, how and why might his decision about putting anti-University of Texas ads on his boards there differ from his decision about the billboard in Austin?