1. Based on the 1st attachment, read the case study of “Cirque Du Soleil”. 2. Then, read the second attachment lecture note of The Blue Ocean Strategy and watch the youtube video of “Cirque Du Soleil” at the very last page. 3. After finish reading them, provide a response by drawng the theories and concepts covered in the lecture note to the following questions: 1. What are the key factors that affect the profitability of circuses in general? 2. How did Cirque D Soleil reinvent the circus business?