Based on the material created in Assignment One and Two, you are required to develop a Marketing Action Plan

COURSE ASSIGNMENT OVERVIEW
For the purposes of this course you will be developing a marketing plan to advise the marketing activity for an organisation of your choice. You will complete the first two assignments as a group (and deliver presentations), while you deliver an INDIVIDUAL plan for Assignment Three.
You can choose an existing business (perhaps one you are interested in working for) or you can consider a start –up business. No group is to do the same organisation / business. Therefore, you need to register your group and the focus of the project on MOODLE by TBC.
The context of the marketing plan is to be the entire domestic (New Zealand) market (you are not to discuss foreign markets)

Research Guidelines for the Assignment:
Students are expected to support their claims regarding the organization and environment, acknowledging their research sources using the APA 6th edition referencing system. This requires the use of in-text citations and a list of references be included as part of this assignment.
Students are expected to use sources that are reliable and appropriate for a document used in business planning.
For this course Wikipedia, Wikis, BusinessDictionary.com and Answers.com are not considered appropriate secondary sources.
Students are not to contact the staff of their chosen business in order to gather any information. This includes face-to-face conversations, emails, letters, texts and phone calls. Students are however encouraged to visit a branch of the business, study their website and consider various media in order to observe their visible marketing tactics.
The contents of the presentations for ASSIGNMENT ONE and TWO are used for the basis of a MARKETING PLAN to be completed in ASSIGNMENT THREE. In other words the presentation content will need to be summarised to provide context for the MARKETING ACTION PLAN.
You will be able to undertake changes to the summaries of your analysis based on the feedback provided during and after your presentations.

 
Assignment Three
Based on the material created in Assignment One and Two, you are required to develop a Marketing Action Plan following the guidelines below.
This assignment is assessing Learning Outcome Four for the course:
LO4: Design and monitor a marketing plan
To reflect the complete content of an actual marketing plan, you will need to provide a summary of the presentations provided for Assignments 1 and 2.
For the purposes of this assessment, you can simply provide a one-page overview of the key material and attach the PowerPoint slides as an appendix. Normally this material would be provided in full written form for a complete plan, as it provides the context for the ACTION PLAN.