·       Essentially, you will be describing the promotional objectives, strategies, and tactics.  In addition you will consider the overall communication message that is suited to the local culture.  o   Include a a description of your product and name the country. o   Include a description of your target audience, using the four bases for segmentation.  You will need to quantify the total size of your target audience.  For example, if your geographic basis is a particular city, your demographic is women, ages X – Y, research and record the statistic.  This is necessary in order to state your promotional objectives.  More on this in the lecture and PowerPoint. o   List the types of promotion – select at least four (4) of the promotional ‘tools’ – e.g., advertising, sales promotion, direct marketing, public relations, social media, etc. o   Write the objectives and describe the strategies and tactics. o   Determine the type of media to be used, e.g., electronic (TV, radio, Internet, social media), print (magazine, newspaper), etc.  Provide a rationale for your choice of media. o   Determine global choices with respect to promotional messages §  Recommend new copy for foreign markets in host country’s language? §  Translate the original copy into target language? §  Leave some or all of the copy elements in home-country language?