The importance for networking is imminent today. Networking will help to grow a business by connecting with people looking for the service you are offering. This will help to broaden a demographic and give the business the ability to collaborate with other businesses. Proper networking can increase the types of products that you may want to sell as well. Services or goods could be exchanged for other services that may be of benefit in growing a business of a small stature. When it comes with to negotiation and persuasion, it is worth mentioning that the strategy win-win does not mean that you should give away your position but rather look for alternatives clients can commit to from their own situation. You, as a consultant, can help them arrive at a solution without giving away your bargaining position. Assignment Instructions You have just moved to a medium-sized city and are looking for clients. Through your networking efforts, you have met the owners of three businesses who have expressed an interest in having you help them as a consultant. You do not have a lot of detail about these businesses, but that can be an advantage, since you can use imagination and creativity to suggest potential technology and/or non-technology-based solutions. Some areas worth exploring include recognizing strategies to identify current and potential target markets, rationalizing new products and services that will bring additional value to the business as well as to the clientele, current or upcoming improvements in infrastructure, area demographics, educational and cultural preferences, and competition, to mention a few.