Topic: Marketing Ethics
For this topics, you have to do two things:
– Write a comprehensive report with special emphasis pertaining to healthcare industry/ or healthcare product/ or healthcare services/ or healthcare organization/ etc.;
– Provide some international perspectives and comparisons to the United States;
– Provide cases/examples to make your point (i.e., don’t make the report ‘academic’ but more ‘applied’);
_The slides should be based on the content provided in the report. The slides will be:
o Content (remember, use fewer words – less is more concept here);
o Design (including use of color and types of fonts);
o Use of figures/graphs/pictures/etc. (make sure to provide proper citations here if needed);
_Papers should be double spaced (except the cover letter, which should be single spaced);
– 1 inch margins all around;
– Arial Font with Font size 12 is the ONLY acceptable font.
_For Journal Articles:
LN, FN, FN LN, and FN LN. Year. “Title of Article,” Journal Name (Month/date), Vol. No., pp.
_For Books:
LN, FN, and FN LN. Year. BOOK TITLE (All Caps), City & State/location of Publisher: Publisher Name, pp.
_Provide the following on the top of the report:
1. Title page of the project (this is a marketing project so make it look good);
2. A cover letter stating that they are submitting the paper/case and what is the report about (in 1-2 sentences);
3. Table of contents;
4. Page numbers in the report;
5. Reference listing page with all the information as needed. For web articles, please also put the date you accessed the article;
6. Provide reference/source information above or below graphs/tables/figures used in the report.