Identify a single significant issue in your industry and prepare a research-based position paper on how your company can most effectively address the issue.

Identify a single significant issue in your industry and prepare a research-based position paper on how your company can most effectively address the issue. Use your research to find out how the issue has been addressed by other companies in the past and how experts in the field recommend addressing it. https://www.business2community.com/consumer-marketing/our-next-big-marketing-challenge-generation-alpha-02238259 Schultz., A. P. A. E. J. (2019, January 22). Move over Gen Z, Generation Alpha is the one to watch. Ad Age. https://adage.com/article/cmo-strategy/move-gen-z-generation-alpha-watch/316314 have 2  other source pdf attachment