What are your goals for communicating knowledge via extracurricular events (in a general sense)?

Imagine you are a professor at a college. You are asked to make a brief presentation and describe how you would communicate knowledge via extracurricular events.  Include the following:  Why do you feel it is important to communicate knowledge via extracurricular events?  How do you communicate knowledge via extracurricular events?  What are your goals for communicating knowledge via extracurricular events (in a general sense)?