As a manager at Skin Essentials, a mineral-based skin care products and natural cosmetics company, you are convinced that the company’s 200 employees could switch to a four-day workweek with many resulting benefits. You took a quick poll of immediate employees and managers and found that 80 percent thought that a four-day workweek was a good idea.

What are the advantages of a four-day workweek? What organizations have already tried it? What appeals could be used to persuade management to adopt a four-day workweek? What arguments could be expected, and how would you counter them? Prepare a one-page persuasive e-mail or memo addressed to the Skin Essentials Management Council. Decide on a goal. Do you want to suggest a pilot study? Should you meet with management to present your ideas? How about starting a four-day workweek immediately?