Every public health campaign or program initiative should be evaluated for effectiveness otherwise it would be unclear as to whether the campaign or program achieved the desired results. Consider what type of evaluation would be appropriate for your campaign and if the evaluation measure you select evaluates the expected outcomes. Otherwise you may create change, yet be unable to evaluate its effect or success.
For this Application Assignment, you will use what you have learned in the previous weeks to continue to create your Communication Plan by selecting and justifying the implementation and evaluation process best suited for your campaign.
Using the Communication Plan Guidelines handout in this week’s Required Resources, complete Part IV of your Communication Plan.