Read the “Not-So-Wonderful World of EuroDisney” case posted above and answer the following questions based on your understanding of the case. Make sure that your answers are detailed and reflect an in-depth analysis of the case. Write your report in a separate file (MS Word format) and upload it to BlackBoard via the link on the assignment page.
The suggested length of the case analysis is 2-3 pages typed in double space. There will be no penalty for exceeding the length if you have more information to offer. Please answer the questions in reasonable depth.
Questions:
1. What were the factors that contributed to EuroDisney’s poor performance during its first year of operation.
2. Why was Disney unable to duplicate the success of Japan’s Disneyland in EuroDisney?
3. What changes were made in EuroDisney to improve performance? What were the results of these changes?
4. Why did the experience in France did not help Disney avoid some of the problems in Hong Kong?
Heres the article link:
https://learn-us-east-1-prod-fleet01-xythos.s3.us-east-1.amazonaws.com/5c082f78d4ba4/2860266?response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27case_2_1_The_Not_So_Wonderful_World_of_EuroDisney%25288%2529%252816%2529.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20200414T001018Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAZH6WM4PLTYPZRQMY%2F20200414%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=38df9a0b360abe7031c976ea036847a0fef898e1c49defa1569f913f5eadd8fb
