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Assessment Criteria Submit a marketing plan for new product/service launch for Abu Dhabi Commercial Bank (ADCB). Points to remember are the justification for identifying this specific product or service, target market, market segmentation, marketing mix, financial viability and communication strategy. Answering in a Report Format (Marketing Plan Format) 1. Executive Summary 2. Company and Product Description 3. Marketing Plan: the mission/vision and core competencies of that brand with emphasis on 4Ps. 4. Situation Analysis Analyze the marketing strategy of the company you chose, take into consideration the 4Ps. 5. Evaluation and Interpretation of the situation, explain if the current marketing plan is successful if yes how and failure, then the reason. and Control (for your new product) 6. Supporting information you may want to include (may be integrated within text, pictures or included as appendices): mock-ups of packaging/product, advertising, promotions, any helpful tables, charts, graphs, etc.

Assignment Instructions Assignment Instructions Based on your readings and research, develop a timeline of five key management theory/principle milestones over time. Please address the following questions for each of the milestones you elect to include on your timeline: Why was this milestone significant for the period of time it was created? What was going on in the world of work that allowed the environment to know the time was right for this particular milestone? Which theorist fathered the principle? What were the signs of the time which led the theorist to develop the management concept? What are the highlights and limitations of the theory/principle? Based on your readings and research, develop a timeline of five key management theory/principle milestones over time. Please address the following questions for each of the milestones you elect to include on your timeline: Why was this milestone significant for the period of time it was created? What was going on in the world of work that allowed the environment to know the time was right for this particular milestone? Which theorist fathered the principle? What were the signs of the time which led the theorist to develop the management concept? What are the highlights and limitations of the theory/principle? : Why was this milestone significant for the period of time it was created? What was going on in the world of work that allowed the environment to know the time was right for this particular milestone? Which theorist fathered the principle? What were the signs of the time which led the theorist to develop the management concept? What are the highlights and limitations of the theory/principle?

Assignment Overview A major aspect and focus in health care is quality. Quality, as defined by Lohr and Schroeder (1990), is the degree to which health services for individuals and populations increase the likelihood of desired health outcomes and are consistent with current professional knowledge. Quality is often measured through data and quantitative methods. Health care delivery methodologies are embedded in elements of quality management. As a health care professional, one of your numerous responsibilities will be to uphold a high standard of quality within your organization or department. Lohr, K. N. & Schroeder, S. A. (1990). A strategy for quality assurance in Medicare. New England Journal of Medicine. 322:1161-171. doi: 10.1056/NEJM199003083221030. Available in the Trident Online Library. Case Assignment For this assignment, you will create a five-question quantitative survey and survey 5-8 people anonymously. Your questions should be created based on the five medical home functions and attributes presented in the Module 3 Background. In addition, the survey questions should be indirectly or directly related to quality. See below for an example question: Patient-Centered Care is defined as the care that is respectful of, and responsive to, individual patient preferences, needs and values, and ensuring that patient values guide all clinical decisions. Based on this definition, of your four most recent visits to a health care organization/facility, how many were patient-centered? 1. One 2. Two 3. Three 4. Four 5. Not able to identify (Note: If you use the example question as a survey question in your survey, you must have a total of 6 questions, instead of 5.) Use Survey Monkey ( the complimentary service, to assist with building your survey and sending out your survey electronically (web address link). Once you have your results from your quantitative survey, complete the following in a 3- to 4-page paper: Provide the five questions you created. Evaluate data using the quantitative methods and summarize the survey data (provide assumptions to the responses you receive). Supply a summary of how the information could be useful for a health care organization or department. Assignment Expectations Conduct additional research to gather sufficient information to support the creation of your questions and evaluation. Limit your response to a maximum of 4 pages. Include an introduction and conclusion in your paper. Support your case with peer-reviewed articles, using at least 2-3 references. Use the following link for additional information on how to recognize peer-reviewed journals: You may use the following source to assist in formatting your assignment: Required Reading Al-Busaidi, Z. Q. (2008). Qualitative research and its uses in health care. Sultan Qaboos University Medical Journal, 8(1), 1119. Center for Innovation in Research and Training. (.). An overview of quantitative research. Retrieved from Bleser, W. K., Miller-Day, M., Naughton, D., Bricker, ., Cronholm, ., Gabbay, R. A. (2014). Strategies for achieving whole-practice engagement and buy-in to the patient-centered medical home. The Annals of Family Medicine. 12(1), 37-45. Caldas de Almeida, J. M. (2015). Mental health services and public mental health: challenges and opportunities. World Psychiatry, 14(1), 5153. Daaleman, T. P. & Fisher, E. B. (2015). Enriching patient-centered medical homes through peer support. Annals of Family Medicine, 13(Suppl 1), S73S78 Howard, H. A., Malouin, R., & Callow-Rucker, M. (2016). Care managers and knowledge shift in primary care patient-centered medical home transformation. Human Organization, 75(1), 10-20. Jarvis, A., Perry, R., Smith, D., Terry, R., & Peters, S. (2015). General practitioners’ beliefs about the clinical utility of complementary and alternative medicine. Primary Health Care Research & Development, 16(3), 246-253. Magill, M. K., Ehrenberger, D., Scammon, D. L., Day, J., Allen, T., Reall, A. J., Kim, J. (2015). The cost of sustaining a patient-centered medical home: Experience from 2 states. Annals of Family Medicine, 13(5), 429435. Patient-Centered Primary Care Collaborative. (.). History: Major milestones for primary care and the medical home. Retrieved from Shin, P., Sharac, J., & Rosenbaum, S. (2015). Community health centers and Medicaid at 50: An enduring relationship essential for health system transformation. Health Affairs, 34(7), 1096-1104. Videos Genpact. (2017). What are the biggest challenges in healthcare today. [Video]. Retrieved from HPCtube. (2012). What is a Community Health Center? [Video]. Retrieved from Marty, M. (2014). Quantitative Management in Healthcare. [Video]. Retrieved from Public Health Wessex Training Group. (2014). What is Public Health? [Video]. Retrieved from SmithGroupJJR. (2015). Ambulatory Care Center Design. [Video]. Retrieved from WalltoWallStudios. (2013). What’s a Community Health Center? [Video]. Retrieved from Optional Reading Lockett, K. M. (2014). Integrating hospital and physician revenue cycle operations. Healthcare Financial Management, 68(3), 3841.
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Describe Managing millennials in global organizations.

The Study Guide notes that social realists sought to expose “the inconsistencies and inequalities of American urban life” and to explore “the impact of social class and ethnicity on the formation of American identity” (page 368). Excluding Wharton and Yezierska (who are discussed in the video), what author in this module did you personally find to be effective in terms of the goals noted above? Read the following selections from The Norton Anthology of American Literature, Volume D: ISBN-13: 978-0393927429 o T.S. Eliot. Read the biographical material on Eliot and “The Waste Land.” o Langston Hughes. Read the biographical material on Hughes and all poems. o William Carlos Williams. Read the biographical material on Williams and all poems. o Ezra Pound. Read the biographical material on Pound and all poems. o H. D. (Hilda Doolittle). Read the biographical material on H. D. and excerpts from “The Walls Do Not Fall.” o Jean Toomer. Read the biographical material on Toomer and excerpts from “Cane.” o Carl Sandburg. Read the biographical material on Sandburg and all poems. o Robert Frost. Read the biographical material on Frost and and the following poems: “Mowing,” “Mending Wall,” “After Apple-Picking,” “The Road Not Taken,” “Birches,” “Out, Out,” “Fire and Ice,” “Stopping by Woods on a Snowy Evening,” “Design,” “The Gift Outright.” o Claude McKay. Read the biographical material on McKay and and the following poems: “Harlem Shadows,” “The Lynching,” “If We Must Die,” and “America.” View Study Guide Read “Unit 10: Rhythms in Poetry” in American Passages: A Literary Survey,. ISBN-13: 978-0393979398
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The steps at the heart of single-system (subject) research are part of the everyday practice of social work. Each day social workers implement interventions to meet clients needs and monitor results. However, conducting proper single-system (subject) research entails far more than these simple day-to-day practices. Proper single-system research requires a high degree of knowledge and commitment. Social workers must fully understand the purpose of single-system (subject) research and the variations of single-system (subject) design. They must develop a hypothesis based upon research and select the right design for testing it. They must ensure the reliability and validity of the data to be collected and know how to properly analyze and evaluate that data. This assignment asks you to rise to the challenge of creating a proposal for a single-subject research study. To prepare for this Assignment, imagine that you are the social worker assigned to work with Paula Cortez (see the case study, Social Work Research: Single Subject in this weeks resources). After an initial assessment of her social, medical, and psychiatric problems, you develop a plan for intervention. You also develop a plan to monitor progress in your work with her using measures that can be evaluated in a single-system research design. As a scholar practitioner, you rely on research to help plan your intervention and your evaluation plan. Complete the Cortez Family interactive media in this weeks resources. Conduct a literature search related to the chronic issues related to HIV/AIDS and bipolar mental disorder. Search for additional research related to assessing outcomes and theoretical frameworks appropriate for this client. For example, your search could include terms such as motivational interviewing and outcomes and goal-oriented practice and outcomes. You might also look at the NREPP database identified in Week 1, to search for interventions related to mental health and physical health. By Day 7 Submit a 5- to 7-page proposal/research plan for single-system (subject) evaluation for your work with Paula Cortez. Identify the problems that you will target and the outcomes you will measure, select an appropriate intervention or interventions (including length of time), and identify an appropriate evaluation plan. Include a description of: The problem(s) that are the focus of treatment The intervention approach, including length of time, so that it can be replicated A summary of the literature that you reviewed that led you to select this intervention approach The purpose for conducting a single-system (subject) research evaluation The measures for evaluating the outcomes and observing change including: Evidence from your literature search about the nature of the measures The validity and reliability of the measures How baseline measures will be obtained How often follow-up measures will be administered The criteria that you would use to determine whether the intervention is effective How the periodic measurements could assist you in your ongoing work with Paula
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Explain how to Inspire the Adult Music Learner: Focus on Adult Singers motivation

Respond to the video and the literature assigned. In addition, read over items 1 and 2 (journal, poem) in the Personal and Creative Responses on page 401 of the Study Guide. Read the following selections from The Norton Anthology of American Literature, Volume C: ISBN-13: 978-039392741 o Edith Wharton. Read the biographical material on Wharton and the two stories: “The Other Two” and “Roman Fever.” o Henry James. Read the biographical material on James and Daisy Miller: A Study. o Booker T. Washington. Read the biographical material on Washington and excerpts from Up From Slavery. o W. E. B. Du Bois. Read the biographical material on Du Bois and excerpts from The Souls of Black Folk. o Abraham Cahan. Read the biographical material on Cahan and “The Imported Bridegroom.” o Sui Sin Far (Edith Maud Eaton). Read the biographical material on Sui Sin Far and “In the Land of the Free.” o Theodore Dreiser. Read the biographical material on Dreiser as well as the excerpts from Sister Carrie. Henry Adams. Read the biographical material on Adams and excerpts from “The Education of Henry Adams.” View video Study Guide Read “Unit 9: Social Realism” in American Passages: A Literary Survey. ISBN-13: 978-0393979398
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Laws and Regulations; Informed Consent There are two (2) parts to this assignment 1. Search the state licensing board of California or the state in which you live. These can be found at: California Board of Psychology Laws and Regulations (2015) https://www.psychology.ca.gov/laws_regs/ Review the APA Ethics Code: https://www.apa.org/ethics/code/index.aspx Board Contact Information by State – Association of State and Provincial Psychology Boards https://www.asppb.net/?page=bdcontactnewpg Write a brief summary of the key points regarding the laws, ethics codes and licensing requirements of California or the state you live in.

1. Discuss the difference between the General Principles and the Enforceable Standards. 2. Knapp, Handelsman, Gottlieb, and Vandecreek state that actions contrary to the Ethics Code may arise when psychologists apply their personal values to their professional activities. Describe how this may occur and what a psychologist can do to prevent this happening. 3. Moffett, Becker, and Patton (2014) stated that obtaining competencies is necessary to recognize ethical or unethical situations. Describe what a new therapist should do in order to limit the number of ethical mistakes they make in clinical practice. 4. Dr. Jones has received an order from a judge demanding that she turn over all psychotherapy notes related to a client she has been seeing in therapy. The order states that the notes must go to the attorney of opposing counsel. Dr. Jones client has refused to sign a release of the psychotherapy notes. What ethical issues must Dr. Jones address and what steps must she take? 5. Multicultural ethical commitment requires a strong desire to understand how culture is relevant to the identification and resolution of ethical problems. Discuss how a psychologist can ensure that they make culturally ethical decisions.
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