In this assignment, you will assume the role of a management consultant, who has the role of conducting a strategic analysis of a company located in UAE and providing the company with recommendations for improved long-term performance.

You are required to conduct a strategic analysis of the business or organization. This should include the application of various strategic frameworks and use relevant data/ information to analyze and draw relevant conclusions.

Your assignment should include an analysis of the major strategic problems or issues faced by the company and conclude with recommendations to assist the company in dealing with its major strategic issues.

I have attached the outline of the essay, please follow it exactly.

1. Executive summary (cover page, summarizing the main points of your strategic analysis, as below).

2. A brief description of the organization’s current business and operations (product-markets served, location, current strategy, etc.)

3. An external analysis (at the industry/macro-environment levels) to identify the potential opportunities and threats.

4. A “Five-forces” analysis of the industry the organization is based. Apply this model to discuss the competitive position of the organization and how the change at the industry/macro-environment levels would affect the competitive position.

5. An internal analysis to identify the strengths and weaknesses and what are the distinctive competencies.

6. Based on the above, what are the major strategic issues and challenges that the organization should address?

7. Suggest recommendations for the new strategic direction and how it should be implemented.