Executive summary (1 page) – a couple of paragraphs which summarize the remainder of the report and is on its own page ·      Background (2 page) – use this section to lead into your Problem Statement; identify symptoms, critical factors and the current state  ·      Problem Statement (maximum four lines) – a succinct statement of the problem/dilemma/issue, in a single declarative sentence; be careful to identify the real problem and not the symptoms of the problem ·      Analysis (4 pages) – apply marketing models, textbooks, and outside research to support your position; logically discuss options, implications and tradeoffs  ·      Recommendations and Conclusions (1 page) – these should be your recommendations regarding how the organization should deal with the problem; they should be fully supported by the Analysis section ·