Explain your proposal for the change to implement an organizational social media policy.

Rome, Inc., a new fast-growing party planning company, started with five employees at one location. Today, the company has grown to 40 full-time and 26 part-time employees at seven locations throughout the state. Freelance employees are hired when needed, especially during the holiday and wedding seasons. Nearly 70 percent of the full-time employees are in the millennial generation and actively use social media, including when they are at work. Customers have started to make comments about what they have seen on Facebook, Instagram, and Twitter. Listed below are a few examples:

Some employees have uploaded photos of other employees drinking at a bar.
Another complaint from a customer was that an employee publicly posted sensitive personal information about the customer’s 17-year-old child after the teenager refused to go on a date with the employee.
There have been posts about the company’s financial performance complaining that, while the company is making good money, the company is still paying some employees the minimum-wage hourly rate.
Finally, when an employee could not change their vacation because they had done so twice and there was no one to cover for them, the employee labeled the company as unfriendly to working parents and shared it on numerous social media sites.
The company leadership is baffled and decided to talk with the company’s attorney about the situation. Leadership did not want to punish the staff or violate their rights, but they also had to find a way to protect the company and its reputation. The attorney suggested implementing a social media policy. The owners drafted a social media policy that was approved by the attorney. Employees were notified that the policy was coming. A number of the employees do not believe the company has the right to tell them what to put on their personal social media accounts. Another group, who do not use social media, are not concerned about the upcoming policy; while a group of more seasoned employees wants HR to move forward with the policy, so they can get back to the work of the business.

Assignment Criteria
Assuming you are a leader in the case study company, use Lewin’s force field analysis as a tool to help you determine if you will move forward with the social media policy, make changes to the policy before moving forward, or not implement the policy at all.

Begin by researching information related to social media policies and the National Labor Relations Act as it applies to employee rights.

Now, thinking about the pros and cons of a social media policy for your organization, complete the force-field analysis by using the template in the following manner: (must address each issue below)

Explain your proposal for the change to implement an organizational social media policy.
Identify those forces for the change and defend the most important benefits this change will deliver.
Identify the forces against the change. Explain any resistance, and then defend your response. Then, determine the costs and risks involved in the change.
Rate each force (1-lowest impact to 5-highest impact). This will help you goal determine how much influence each force has on the change.
Make a decision! If you plan to move forward, the next step is to create an action plan, which needs to weaken or remove, restraining forces or strengthen driving forces so that they increase the ‘net’ force for a successful change. Provide a rationale based on your decision.

Write a research paper about the use of immigration policy to influence the economy.

Write a research paper about the use of immigration policy to influence the economy.What kind of immigrants should the US permit? Further, should a public company take a political position? Take a stand on whether immigration positively affects the native-born American population in terms of opportunity and wage level. Does increased immigration stimulate the economy? Does it present health risks and a burden to our current healthcare system? Do not write about the issue from an humanitarian viewpoint. The content needs to include the following: -Description of concerns about free speech rights of a public corporation -Tolerance for diverse political opinions of employees and customers -Corporate responsibility to stockholders

Search the Internet or the Walden Library for information on a human services or nonprofit organization that has had an incident with misuse of funds in the last 3 years.

When people give donations to human services organizations, they trust that the organizations will use the funds to support programs and services provided to those in need. If there is any indication that human services administrators misuse funding, there will likely be consequences for the organization. Misuse of funds can be a difficult matter for an organization to overcome. A single instance of misuse of funds can have wide-ranging effects on public trust.
For this Discussion, search the Internet or the Walden Library for information on a human services or nonprofit organization that has had an incident with misuse of funds in the last 3 years. Some examples are Red Cross, United Way, and American University. Then consider how that incident affected public trust.

Identify the general economic conditions of the country, region, state, and local area in which the firm operates.

These worksheets are designed to assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to:

1. Organize and structure the data and information you collect during the situation analysis.
2. Use this information to better understand a firm’s strengths and weaknesses and to recognize the opportunities and threats that exist in the marketing environment.
3. Develop goals and objectives that capitalize on strengths.
4. Develop a marketing strategy that creates competitive advantages.
5. Outline a plan for implementing the marketing strategy.

I. Executive Summary

The executive summary is a synopsis of the overall marketing plan. The executive summary is easier to write if you do it last, after you have written the entire marketing plan.

II. Situation Analysis

A. The External Environment

Competitive Pressures

Identify the firm’s major competitors (brand, product, generic, and total budget):

Identify the characteristics of the firm’s major competitors:
Size
Growth
Profitability
Target markets
Products
Key strengths and weaknesses
Key marketing capabilities (production, distribution, promotion, pricing)

List any potential (future) competitors not identified in the preceding.
Economic Growth and Stability

Identify the general economic conditions of the country, region, state, and local area in which the firm operates:

Explain the economic climate with respect to customers:
Inflation
Consumer confidence
Purchasing patterns (buying power)
Business-to-business economic conditions

Political, Legal, and Regulatory Issues

Identify any political activities that affect the firm or the industry:
Changes in elected officials (domestic or foreign)
Industry (lobbying) groups
Consumer groups

Identify any changes in international, federal, state, or local laws and regulations that affect the marketing activities of the firm or the industry:
Recent court decisions
Recent rulings of federal, state, local, and self-regulatory agencies
Changes in global trade agreements or trade law

Changes in Technology

Identify ways that changing technology has affected the firm’s customers:
Searching for product information
Place and timing of purchase (order) decisions
Comparison shopping

Identify ways that changing technology has affected the way the firm or the industry operates:
Manufacturing
Distribution
Promotion
Customer relationship management
Partnerships and alliances

Identify current technologies that the firm is not using to the fullest potential:

Identify future technologies that may increase the risk of product obsolescence:

Socio-cultural Trends

Identify changes in society’s demographics and values that will affect the firm or the industry (if this becomes too broad, focus on the firm’s target customers):

Explain the changes that shifting demographics and values will have on the firm’s:
Products (features, benefits, branding)
Pricing (value)
Distribution (convenience, efficiency)
Promotion (message content, delivery, feedback)
People (human resource issues)

Identify any problems or opportunities that may be created by changes in the cultural diversity of the firm’s customers and employees:

Identify any environmental issues (pollution, recycling, energy conservation) that the firm or industry is facing:

Identify the ethical and social responsibility issues that the firm or industry is facing:

B. The Customer Environment

Who are the firm’s current and potential customers?

Describe the important identifying characteristics of the firm’s current and potential customers:
Demographic
Geographic
Psychographic
Product usage

Identify the important players in the purchase process for the firm’s products:
Purchasers (actual act of purchase)
Users (actual product user)
Influencers (influence the decision, make recommendations)
Financial responsibility (who pays the bill?)

What do customers do with the firm’s products?

Purchase
Purchase quantities and combinations
Purchase of complementary products
Purchase situations
Consumption
Characteristics of heavy users
Characteristics of light users
Consumption of complementary products
Consumption situations
Disposition
Issues related to the creation of waste (garbage)
Issues related to recycling

Where do customers purchase the firm’s products?

Identify the outlets (intermediaries) where the firm’s products are purchased:
Store-based retailers
Electronic retailers (Internet, television)
Catalog retailers
Vending
Wholesale outlets
Direct from the firm

Identify any trends in purchase patterns across these outlets (e.g., how e-commerce has changed the way the firm’s products are purchased).

When do customers purchase the firm’s products?

Under the firm’s control
Promotional events (communication and price changes)
Customer services (hours of operation, delivery)
Not under the firm’s control
Seasonal patterns
Physical/social surroundings
Time perceptions
Competitive actions

Why (and how) do customers select the firm’s products?

Describe the basic benefits provided by the firm’s products relative to competing products:

Describe the degree to which customers’ needs are being fulfilled by the firm’s products relative to competing products:

Describe how customers’ needs are expected to change in the future.

Describe the relative importance of transactional (short, one-time) vs. relational (long-term, ongoing) exchange processes when customers make a purchase:

Why do potential customers not purchase the firm’s products?

Identify the basic needs of noncustomers that are not being met by the firm’s products:

Identify the features, benefits, and advantages of competing products that cause noncustomers to choose them over the firm’s products:

Identify problems with the firm’s distribution, promotion, or pricing that cause noncustomers to look elsewhere:

C. Internal (Organizational) Environment

Review of marketing goals and objectives

Identify the firm’s current marketing goals and objectives.

State whether these goals and objectives are:

Consistent with the firm’s mission
Consistent with recent changes in the marketing or customer environments
Leading to expected performance outcomes (sales volume, market share,
profitability, awareness, brand preference)

Review of current marketing performance

Describe the firm’s current performance compared to other firms in the industry. Is the performance of the industry as a whole improving or declining? Why?

If the firm’s performance is declining, what is the most likely cause (e.g., environmental changes, flawed strategy, poor implementation)?

Review of current and anticipated organizational resources

Describe the current state of the firm’s organizational resources (e.g., financial, capital, human, experience, relationships with key suppliers or customers).

How are the levels of these resources likely to change in the future?

If resource levels are expected to change:

How can the firm leverage additional resources to meet customer needs
better than competitors?

How can the firm compensate for future constraints on its resources?

Review of current and anticipated cultural and structural issues

In terms of marketing strategy development and implementation, describe the positive and negative aspects of the current and anticipated culture of the firm. Examples could include:

The firm’s overall customer orientation (or lack thereof)
The firm’s emphasis on short-term vs. long-term planning
Willingness of the culture to embrace change
Internal politics and power struggles
The overall position and importance of the marketing function
Changes in key executive positions
General employee satisfaction and morale

After you complete the case study, click on “Create Journal Entry” to reflect upon what you have learned from the case study and related learning materials this week. Compare this case study to your nursing practice and give a similar example from your nursing experience.

Complete the case study following the readings and presentation for the week. Associate what you have learned in your weekly materials with what was presented in the case study.

After you complete the case study, click on “Create Journal Entry” to reflect upon what you have learned from the case study and related learning materials this week. Compare this case study to your nursing practice and give a similar example from your nursing experience.

Write a critical reflection about your personal beliefs regarding learning and teaching and how these relate to theories and practice

You are to produce a persuasive essay, in the first person, in response to the following statement:
‘To be effective, teachers need to understand how students learn.’
Your essay will include:
1. an introduction that summarises the issues to be covered in your essay and introduces the position you will take in response to the statement above
2. a persuasive argument in support of your position that provides evidence of:
o an analysis of pedagogy and classroom practice, based on your understanding of learning theories and supported by relevant and quality literature
o a critical reflection about your personal beliefs regarding learning and teaching and how these relate to theories and practice