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All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.

Assignment Steps

Create a product strategy in Microsoft® Word. Complete the following:

· Select a product strategy.

· Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).

· Discuss two types of media methods you could use to highlight your product or service.

· Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

· Address three elements of the following product and promotion list:

· Integrated marketing communication

· Advertising strategy/objectives

· Push and pull

· Media strategy

· Advertising execution

· Direct marketing

· Public relations/strategies

· Positioning

Write a paper summarizing and reflect upon your interview and explain how you will use your findings in your future professional practice.

How would you distinguish the clinical manifestations of peripheral artery disease from the manifestations peripheral venous disease?

The peripheral venous disease also referred to as (PVD), is a condition that affects the central portions causing damage, defects or blockage in the veins, which are responsible for carrying blood throughout the whole body. Peripheral venous disease can happen any place in the body but is often found in the arms and legs. (n.d.)

Peripheral artery disease, or (PAD) is a disease in which plaque forms in the arteries that carry blood through the body. Plaque is built up of fat, cholesterol, calcium, fibrous tissue, and other substances in the blood. (n.d.)

PVD usually appear as blood clots that obstruct veins. A clot forms when vein walls become frail and blood circulation weaken. If the blood clot is found deep in a vein within the body, it is known as deep vein thrombosis. however, if the clot is found in the vein closer to the skin, it is called superficial thrombophlebitis. (n.d.)

Peripheral artery disease can be examined through a physical examination, ABI, ultrasound, angiography and blood tests. While peripheral venous disease can be examined through a venography, VQ scan and an ultrasound. When examining PAD one can find low or absent pulse under a narrowed region of the artery, weak healing area where the blood flow and in some cases blood pressure in the affected region may be limited. PVD causes vein walls to become feeble due to injuries, major surgery, obesity, pregnancy, medications and smoking. Symptoms include pain in the affected area, swelling, redness and warm sensation.

Conclusively, Peripheral Venous Disease affects the veins, while Peripheral Artery Disease will only affect the arteries. Both causing individuals with the condition pain and difficulty using their arms and legs. Impeding peripheral arteries and veins to carry blood through your arm and leg muscles and to the organs in and underneath your stomach area. (n.d.)

References

Anonymous. (n.d.).Peripheral Venous Disease (PVD). Peace Health, Retrieved from https://www.peacehealth.org/sacred-heart-riverbend/services/heart-and-vascular/peripheral-vascular-disease/peripheral-venous-disease.

Anonymous. (n.d.).  Peripheral Vascular Disease. Texas Heart Institute. Retrieved from  https://www.texasheart.org/heart-health/heart-information-center/topics/peripheral-vascular-disease/.

Anonymous. (n.d.). Peripheral Artery Disease (PAD). Mayo Clinic, Retrieved from

https://www.mayoclinic.org/diseases-conditions/peripheral-artery-disease/diagnosis-

1. What are the main ethical issues regarding social media users and employers?

2. Would it be ethical if Facebook profited from selling your and others’ personal information to employers? Why or why not?

Create a power point presentation (15-18 slides) creating a case for Artificial intelligence AI as a disruptor or innovator in e-business. Use articles, case studies and actual businesses to prove your point. Be sure to include your references as your last slide of the presentation.

The performance of a project was evaluated 10 weeks after its start. Refer to Table 12.15 on page 579 of your textbook for additional details.

1. Develop a Gantt Chart based on Table 12.15
2. On the same Gantt chart, use a legend to show the project plan and the (actual) project progress.
3. Discuss the significance of the two paths or what they mean to the project.

What do you think about the current image of nursing?

Studies conducted by scholars in the field of professional nursing have shown evidence of the public’s lousy image of nurses (Cruickshank, Paliadelis, Gazula & McAllister, 2018). In many reports, people admit to perceiving nurses are inferior to other medical professionals such as general practitioners, surgeons, and even dentists (Cruickshank, Paliadelis, Gazula & McAllister, 2018). Thus, many people view a nurse as a second-class professional as compared to a doctor.

Among members of the society, nursing as a profession is considered weaker compared to medicine (Masters, 2018). News of striking nurses from many countries around the world have painted an even fainter picture of the profession because students are scared of choosing a course that doesn’t pay when joining university (Cruickshank, Paliadelis, Gazula & McAllister, 2018).

Thus, people view nurses as underpaid professional, and therefore not many people grow up aspiring to become a nurse in the future. However, there is a paradigm shift where communities are embracing the nursing profession and getting to appreciate and respect nurses. This paradigm shift has come along with increased personalized care and home healthcare nurses.

Question Two

What factors facilitate professional role development in Nursing?

Several factors facilitate professional role development in nursing. These include better continued learning programs in many hospitals, a significant increase in the number of nurses offering at-home care services, increased nursing certification measures by state and Federal governments, and graduate trainee programs by many healthcare institutions (Gunn et al., 2019).

Increased use of modern technologies is also playing a part in facilitating professional role development in nursing by requiring licensed nurses to get continuous training and learning of the new inventions in healthcare (Gunn et al., 2019). A combination of these factors reflects a bright future of the nursing profession.

Artificial intelligence, telehealth, robotics and 3D-printing in medicine are some of the cornerstone technologies shaping the future of nursing. These technologies will allow nurses to personalize healthcare services for each client. This personalization will in turn lead to increased quality of healthcare services, reduction in hospitalization costs and reduced medication errors (Gunn et al., 2019). The end results will be a drastic increase in the overall quality of healthcare services by professional nurses.

Prior to beginning work on this assignment, read The Wall Street Journal article Samsung’s New Challenge: Rising Component Costs, and the Business Insiderarticle Samsung Introduced 10 Times as Many Phones as Apple Last Year, but Its Mobile Division Made Half as Much Revenue (Links to an external site.).

In a three- to four-page paper (not including the title and reference pages) assess how Samsung’s technological smartphone innovation accounts for the company’s sales growth of mobile devices worldwide.

In your paper, determine whether Samsung could benefit by implementing a global product line-up strategy to pursue profitability. To make the determination go to Samsung’s.com official website and locate the “Investor Relations” link to retrieve Samsung’s financial statements. Utilize the SEC filings and annual reports to summarize Samsung’s principal goods and services, market share, geographic locations where it operates, and major competitors.

Samsung is a leading smartphone vendor worldwide. In 2017, Samsung’s market share of the global smartphone market was at around 21.6% with Apple as its closest competitor in the market. As the world’s biggest smartphone maker, Samsung tries to keep profits up in its mainstay mobile phone business, but the rising costs of the components that go into its devices proves to be a challenge.

In your paper,

• Assess whether Samsung could benefit by using Activity Based Costing (ABC). Your evaluation should include
  • factor(s) that influenced your decision,
  • the ramifications of implementing ABC in the Global smartphone market, and
  • how you would structure the distribution of costs using ABC for Samsung.
• Assess whether Samsung could benefit by using a standard cost system. Your evaluation should include
  • the factor(s) that influenced your decision,
  • the ramifications of costs, quantity, and variances, and
  • the ramifications of using standard costs in the global smartphone market.
• Explain how Samsung could benefit by product pricing in terms of cost-plus concepts. This explanation should include
  • Samsung’s future plans, such as, expansion, consolidation, and downsizing, and
  • how costs concepts could be used in the decision making.

Using the Threat of Substitution force from Porter’s five forces -Discuss the characteristics of the airline industry as it pertains to this force. -Does the threat of substitution force result in higher or lower airline profits?