Assume for a moment that the chairman of the board of the board of a multinational company decided that it was “Going Green”. What would be appropriate but ambitious sustainability goal?

1. Assume for a moment that the chairman of the board of the board of a multinational company decided that it was “Going Green”. What would be appropriate but ambitious sustainability goal? What elements of a green marketing strategy would enhance the company’s competitive advantage? Provide specific examples to support your answers.

2. Can marketing actions be considered ethical if they are fundamentally unsustainable? Is it ethical to steal resources and opportunities from future generations in order to increase profits today?

List and discuss three industries that are affected by climate change, and how are companies in these industries trying to reduce the influence of climate change on their operations?

List and discuss three industries that are affected by climate change, and how are companies in these industries trying to reduce the influence of climate change on their operations? List a company from one of the industries that has been successful in implementing a strategy that addresses this area and discuss what the company has done.

The article states that the world is facing a water crisis because of pollution, climate change, and population growth. Discuss this situation by providing an example for each from your own knowledge or experience.

  1. The article states that the world is facing a water crisis because of pollution, climate change, and population growth. Discuss this situation by providing an example for each from your own knowledge or experience.
  2. What is the water crisis like in the United States? Discuss the different areas of the U.S. facing water
    issues (where, what, why?). Make sure to discuss at least three regions/areas.
  3. Discuss the topic of virtual water. What is it and provide examples.
  4. What are some of the drawbacks provided by the article to using desalination to produce drinking water?

Write the opening of a story in which you place a particular character in a particular situation and setting.

Write the opening of a story in which you place a particular character in a particular situation and setting. (Your situation need not be highly dramatic, but I do expect you to introduce the seeds of conflict somewhere in the first two pages.) If you are having trouble generating material, I encourage you to reflect on a significant incident from your life or the life of a close friend/family member. From there, feel free to invent details and see where your writing takes you. Please engage with the following: concrete, meaningful detail, sensory image, fresh metaphor, active voice, and evocative syntax. (N.B.: There is no need to “resolve” any conflict in your scene at the end of your three pages; this piece is merely a “slice,” and you are not expected to create a full story arc.)