Describe the target market for your NAB business including a description of your target market’s key demographic elements.

“Company Description and Mission Statement”

Throughout this course, you will develop a series of written papers and projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage (NAB) company.

For this discussion, you must first review the NAB COMPANY PORTFOLIO. This document you downloaded from PlanningShop using the Access code you purchased from the Strayer Bookstore.

The portfolio contains the company parameters and details you must follow when developing your company (Note #1, page 4).

All the discussions and assignments in this class will be focused on the Non-Alcoholic Beverage company you create.

For this week’s discussion, please respond to the following:

  1. Create your Non-Alcoholic Beverage company name and explain the significance of the name.
  2. Describe the beverage you will produce (key ingredients and any flavors you will offer).
  3. Develop your company’s Mission Statement.

Notes: 

  • Use headings for each section.
  • Use quotation marks for the mission statement.

“Opportunities”

For this week’s discussion, we will expand on the non-alcoholic beverage business you began developing in the Week 1 discussion. As part of your business plan, you will be required to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in Assignment 2.

For this week’s discussion, please respond to the following:

  1. Discuss three OPPORTUNITIES you can identify for your NAB business. Briefly describe each and clarify how your business can grow by pursuing each opportunity.

 

“Target Market”

For this week’s discussion, please respond to the following: 

  1. Describe the target market for your NAB business including a description of your target market’s key demographic elements. You should also mention the geographic, lifestyle, psychographic, purchasing pattern, and buying sensitivities of your proposed target market.

 

“Marketing Vehicles”

Marketing is more than advertising. It refers to delivering value and benefits by creating products and services that will meet the needs and wants of customers. Another important component of marketing involves delivering the products at a price the consumer is willing to pay and making the products available in places where they are willing and able to buy them. A marketing vehicle is a specific tool that is used to deliver an advertisement to an intended audience.

For this week’s discussion, please respond to the following:

  1. Identify the marketing vehicles you will use at your NAB Company. Describe each method of advertisement and explain why it is a good tool to reach your target market.

Discuss an example from your life or from your observations that illustrates one or more of the concepts or theories you learned about in this week’s readings or audiovisual resources.

Choose one of the following to include in this week’s initial post:

  • Discuss an example from your life or from your observations that illustrates one or more of the concepts or theories you learned about in this week’s readings or audiovisual resources.
  • Locate a relevant and credible news report or other media story (an article, TV program, documentary, or radio program) that focuses on one or more of the concepts or theories you learned about in this week’s readings or audiovisual resources. Discuss which concepts or theories you noticed in your media selection.

Make sure you are clear in describing the course concept or theory that best applies to your experiences or observations. Regardless of which prompt you choose, you are encouraged to use one of the assigned readings or audiovisual resources to support your points. Respond to your classmates’ posts, sharing any commonalities or differences between your classmates’ perspectives and experiences and your own.

Conduct some independent research on the process of business intelligence. Using at least two scholarly or practitioner sources, write a paper giving examples of how business intelligence is being used.

. Do some original research and find two examples of data mining. Summarize each example and then write about what the two examples have in common.

2. Conduct some independent research on the process of business intelligence. Using at least two scholarly or practitioner sources, write a paper giving examples of how business intelligence is being used.

3. Conduct some independent research on the latest technologies being used for knowledge management. Using at least two scholarly or practitioner sources, write a paper giving examples of software applications or new technologies being used in this field.

Define CSR in your own words and express your opinion regarding CSR

An often mentioned article by detractors of CSR is “” The Case Against Corporate Social Responsibility.”

https://www.wsj.com/articles/SB10001424052748703338004575230112664504890

1) Read the article mentioned above.

2) Find an article that is favorable to CSR; then provide a link and a summary of the article in your discussion board post.

3) Define CSR in your own words and express your opinion regarding CSR by answering the questions below.  Make sure to give plenty of examples and take a firm stand.

  • 1. Do companies have a responsibility to act in the public interest?
  • 2. Will companies profit from doing so?
  • 3. Should companies be intent on serving some larger social purpose?

Create the timeline using a table in Microsoft Word that lists the year in one column and a description of the event or milestone in another column.

Trace the history of computers using the internet as a resource, and develop a timeline of major events. Include developments that relate to the use of computers. Create the timeline using a table in Microsoft Word that lists the year in one column and a description of the event or milestone in another column. In addition to the history of computers in general, also include events related to the use of computers in healthcare.