Critically discuss how the brand or firm uses different e-marketing channels and tools such as SEO, SEM, AdWords.

Mapping a consumer purchase journey is an effective method for marketers to improve customer experiences. Mapping helps marketers diagnose relevant issues that are critical to target customers, and formulate innovative ways of delivering them a ‘wow’ experience. For this purpose, marketers need to understand the steps (i.e. need recognition, awareness, research, evaluate, purchase, pay and post purchase service) that consumers go through before purchasing a product online or offline. For this individual assessment, you are asked to map your digital journey while purchasing a product or service online. You need to select a brand, or a firm that has a significant online presence (in English language) in order to develop your map. If you are likely to interact with both online and offline contexts throughout the purchasing process, please consider both while mapping the journey. You are required to prepare a report covering the following key issues – a. General introduction about the product or service, its nature, and targeted customers of the firm. b. Create a map (e.g. a diagram or flowchart) that shows your journey from need recognition to post purchase service that you have received from the selected brand or company. Specify each TOUCH POINT of your journey in the diagram. c. Critically discuss how the brand or firm uses different e-marketing channels and tools such as SEO, SEM, AdWords, company owned and earned media including its social media content, emails, etc. in each step of your journey. Your critical discussion should include both positive experiences and negative experiences that you had with the brand’s / firm’s online presence. Your discussion should also include the interaction of online and offline context if you have used both the platforms (online and offline) while purchasing the product or service (i.e. specify the TOUCH POINTS when you have gone offline and discuss why you have done so). d. Recommend if there are other useful e-marketing tools that the brand or firm could use to make your online purchase journey more rewarding. Discuss with examples how these tools could facilitate your journey further. Your recommendation could be based on other competitor firms’ practices within the industry. Please DO NOT select the same brand or firm that you will select for Online Media Campaign i.e., AdWords group project. The length of the assessment should not be more than 8 pages (12 font; 1.5 line space; and 1 inch margin in all sides) excluding the cover page, table of contents, references and appendices. Your write up beyond first 8 pages will NOT be marked. You are required to submit the assessment through blackboard. The submitted assignment will be transferred to Turnitin automatically for plagiarism monitoring. Students will not be able to see the Turnitin report; and, first time submission will be considered as final submission. Penalties will be applied for late submission.

Describe the clinical situation concisely and descriptively. It can be an actual situation or a hypothetical one.

Choose a patient-care situation in which the RN should intervene and advocate for the patient. An example of such a situation might be when a patient has not been given complete informed consent. Include the following in your paper: Describe the clinical situation concisely and descriptively. It can be an actual situation or a hypothetical one. Apply the Bioethical Decision Making Model to the specific clinical ethical situation that you choose. Address each section of the model in your paper. Conclude with a discussion of nursing advocacy in the clinical setting and the nurse’s role as a patient

What techniques, specifically, are you going to implement to enhance your study practice?

Using the information and suggestions from the Learning Style Preference, Chapter 6, 10 Rules of Good Studying, Discuss the results of your learning preference questionnaire. What did you learn about yourself and your study habits? What do you need to change or continue? What techniques, specifically, are you going to implement to enhance your study practice?

What does the pattern in the scatter plot reveal about possible relationships between the variables?

2. An abstract – directly following the title page. It is fine to simply write “Abstract” at the top of the page then give the abstract as a paragraph below. Follow the link below for some guideline on how to write a good abstract – Abstract (Links to an external site.) 3. The introduction – In the introduction you explain the basic idea of the relationship between the variables. This part usually requires some research. You need, for example, to give a brief historical overview of the big bang theory. Where did it come from and why was Einstein so opposed to it? Why did Einstein refer to the “cosmological constant” as his “biggest blunder?” In the introduction you should explain what we would expect to see for the slope of the regression line if the universe is actually expanding. Ultimately the introduction should culminate in a statistical hypothesis about beta, the true slope of the best fit line. 4. Results section – In this section you give the scatter plots and other statistics such as the p-value and coefficient of determination. The results section should contain interpretations and explanations. What does the pattern in the scatter plot reveal about possible relationships between the variables?

Write an essay on the Stages‐of‐Life and the influence of age in health care from a patient’s perspective.

Write an essay on the Stages‐of‐Life and the influence of age in health care from a patient’s perspective. Interview a friend or family member about that person’s experiences with the health care system. You may develop your own list of questions. Suggested questions: Do you feel that your stage‐of‐life had any effect on your interaction with health care professionals? Which areas of the hospital or clinic were most concerned with your well‐being and feelings? Was your family with you during this hospital stay or outpatient visit? Was your family included in your treatment, such as post‐procedure instructions?

What do you feel is the best approach/tools to use for making management decisions?

Write a at least 3 to 5 or more sentences) for each question. 1. What do you feel is the best approach/tools to use for making management decisions? Please think about what tools/approaches and write a paragraph about why you feel it the best approach and if you would use it. 2. What do you feel is the worst approach/tools to use for making management decisions? Please think about what tools/approaches and write a paragraph about why you feel it is the worst approach and why.

Discuss the constitutionality of a DUI checkpoint and an officer’s act of visually inspecting the inside of the car.

Answer each question that belongs to the scenario below : One page per scenario . 1. A local police department suspects that three individuals, Alvin, Simon, and Theodore, are growing marijuana on their property and selling it around town. The officers, though, do not have probable cause to obtain a warrant. As a result, the officers begin discussing some creative avenues for acquiring information about these individuals and their activities. A rookie officer who majored in Political Science in college offers three options: 1) looking through trash left outside of the suspects’ home; 2) flying over the suspects’ backyard and using standard binoculars to search for marijuana plants; and 3) using a newly developed piece of equipment that can scan the suspects’ house and detect the presence of large quantities of organic plants. 1. The Supreme Court’s decision in Kyllo v. United States has implications for which option? Why? 3. The Supreme Court decision California v. Greenwood has direct implications for Option 1, Why? 4. Which of these options is most likely to be deemed unconstitutional? Why? 2. Three college students are travelling from upstate New York to Florida for spring break. In Buford, Georgia, they come to a stop at DUI checkpoint. An officer approaches the driver’s side window, determines that the driver is sober, and tells the college students to head on their way. However, a second officer, suspicious of the out-of-state license plate, attaches a GPS locator to the car’s rear bumper just before the students drive off. Police conduct surveillance on the car’s movements for the next week, and after determining that the car went to Florida—movements that the officers deem consistent with drug trafficking—the Buford police determine that they will stop this vehicle the next time it enters their jurisdiction. Sure enough, as the car enters Buford on the college student’s trip home after a week in Florida, it is pulled over by an officer. As the driver hands the officer a driver’s license, the officer says that he smells marijuana in the car and initiates a search of the vehicle. Inside a zipped backpack on the backseat, he finds contraband and makes an arrest. 5. Discuss the constitutionality of a DUI checkpoint and an officer’s act of visually inspecting the inside of the car. 6. Discuss the constitutionality of the act of placing a GPS locator on the rear bumper of the car and conducting surveillance on its movements. 7. Assume that the traffic stop on the student’s return trip had in fact been a valid one. Further assume that an officer legitimately smells marijuana. Discuss the constitutionality of the seizure of the contraband. Three college students who attend a public university share an apartment in Collegetown, USA. Police have heard that three members of the local college’s varsity swim team live there and have all recently failed university-administered drug tests. Police show up at the apartment hoping they can acquire to consent to enter. As they approach the apartment, police see that the landlord is standing outside the door. Police ask the landlord to let them in. The landlord, who is a lawyer, refuses, citing the Supreme Court’s decision in Chapman v. United States. Irritated, police instead knock on the door. A student who is exiting the apartment allows the police to enter. While the police are standing in the common area, a resident of the home exits his apartment and tells police to leave, but immediately before his door completely close the police observe marijuana plants and drug paraphernalia inside the resident’s home. The police then rush into the resident’s apartment and seize this evidence. They then place resident under arrest. 8. Was the landlord’s refusal to grant police access to the apartment appropriate? Why? 9. Discuss the validity of the consent of the student who allowed the police to enter the common areas in the home. 10. Discuss whether the seizure of the contraband from the point of view of the police was valid? How? 11. Discuss the argument that you think arrested resident’s lawyer will make as to why evidence seized should be suppressed.