Abstract •Overview of the organization i.e. background of the company, mission statement and vision statement (where applicable) Include its products/services, size, location etc.
to explore topics from UNDERSTANDING HUMAN COMMUNICATION in more depth;to teach other;to use communication skills from the textbook as you work in a group;to use communication skills in a presentation.to explain to the class WHAT they can learn from your topic that is not already discussed in the textbookto think outside of the “box” of information found in textbook and share new information and insights about your topic. sure to read and follow all of the information in this document. NOTE: The first page of your paper follows MLA style of writing with one (1) inch margins from side-to-side and top to bottom. Also, your last name, and page number are located in upper right hand corner. Please save your document in either Word, rich text format, or Open Doc text format with your last name.To get the most points out of this assignment, please make sure you follow each of the following requirements:Please double space the entire paper including separate Works Cited page. Your last page should be titled Works cited (this includes all SOURCES you used in preparing this paper such as magazines, interviews, newspapers, etc.).Most of your sources should be either books, scholarly publications (where applicable), and as a last resort, some NEWSWEEK, U.S. WORLD, TIME or LIFE. You should count on at least one source (minimum) per page of your paper. Also, interviews are acceptable as well as government publications (where applicable), documentaries on television (where applicable). If you are in doubt, please do not hesitate and get clarification from me before your put the FINAL PAPER together. When in doubt, PLEASE ASK UNTIL YOU UNDERSTAND CLEARLY.Use at least a minimum of three (3) research sources but no more than five (5). Look for the most current information dated 2010 or newer.Your paper should be a MINIMUM of three (3) word-processed pages (that DOES NOT include the works cited page at the end of your paper) and a MAXIMUM of five (5) word-processed pages. You will points deducted if you fall below the MINIMUM or exceed the MAXIMUM. Only acceptable wordprocessed programs are Word, Open Document text (odt) or rich text format (rtf). Start each typed or word-processed page of text with your last name in the upper right-hand corner about 1/2 inch from the top. Always start your text about one inch from the top of each page and end the text one inch before the bottom of the page. In other words, leave one-inch margins on the sides, bottom and top. This is known as the MLA style with one (1) inch marginsYou will be graded on mechanics, grammar, central idea/thesis, main points, conclusion and topic presentation, sources; in other words, EVERYTHING MUST BE CORRECT to receive the best grade possible.Please PROOFREAD very carefully to correct any misspelled words or incorrect grammar use.A minimum of three (3) quotes are required throughout the paper not to exceed a maximum of five (5) quotes. LONG QUOTES tend to detract from your own analysis and thought of content. Therefore, START AND END QUOTES (whenever possible) with your own words. The usual rule is a maximum of two (2) quotes per every page of your paper. Quotes are evidence of your work supporting your ideas/points and should be explained NOT just put in the paper.You must include a Works Cited page (which is the last page with only your research sources) as part of your paper to show where your information came from. Without this page, I may think all the information is yours when it may not be. This is called “stealing another person’s work” without citing it as someone else’s work.
1. What could your school do to encourage students to adopt healthier lifestyles? Construct a cause-and-effect argument in which you argue whether a college should or should not take steps to encourage healthier lifestyles for students. Provide reasons to support your claim. Acknowledge and refute any potential objections to the argument you construct.2. Based on your own observations, what is the biggest challenge—or challenges—that most students face as they make their way through a postsecondary education?
Submit a minimum of TWO full pages of double-spaced text in the Body of the Text section for EACH IS-related solution. The TOTAL number of submitted pages in the Body of the Text section is FOUR full pages. The Title, Abstract, and Reference List pages are not considered part of the “FOUR full pages” in the Body of the Text section.A minimum of TWO primary reference sources outside of the course textbook are required to be cited and referenced in the document submission (ONE per topic).As you do your research and compose data for each of the IS-related solutions in each assignment, keep up the Reference List page and make notes for the data in the Conclusion section that you will compose in your final draft document.SuggestionsSome suggestions on the types of data that you might include to build your paper are as follows:Describe how the information systems will benefit your company.Provide details and examples of applications and solutions offered by retail vendors.Describe the framework for each solution that the internal staff of your company might develop and implement.Present an account of the strengths, weaknesses, and cost considerations for those solutions.Identify and describe how a solution can provide a competitive advantage, influence strategy, affect organizational performance, and increase operational efficiency
Describe marriage and family.
InstructionsConsider the scenario below:Workers need to enter a below-ground, concrete-lined vault to repair a leaking valve that controls the flow of wastewater from several buildings at your plant. The opening for the pit is outdoors and secured with a 36-inch diameter manhole cover. The pit is 12 feet deep, and the walls are 6 feet x 6 feet wide. The valve is at the bottom of the vault. You opened the cover, tested the atmosphere, and found oxygen levels to be at 16%. No toxic substances were detected. After ventilating the space for 15 minutes, the oxygen reading reached 18% and remained at that level.Address the following items:Using the flow chart in Appendix A of 29 CFR 1910.146, determine the classification of the space. Explain how you reached the decision.Based on your determination, develop an OSHA-compliant standard operating procedure (SOP) for workers to follow when entering the space to repair the valve. Include the citation(s) from 29 CFR 1910.146 for each step of the procedure.Your submission must be a minimum of two pages, not including title and reference pages, and follow APA guidelines. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.29 CFR 1910.146
Discuss the impacts of Truth & Credibility.
Company reports, trade press, historical advertising, WARC(Available through Sydney University library). WARC (World Advertising Research Centre) often has some interesting case studies that discuss a brands positioning.Implications: (a) What are the core associations the brand is trying to build into consumer knowledge? (b) To what extent do the associations reinforce the brands positioning?Qualitative Research:Objective: As the section suggests you are exploring current associations and future possibility that may help later inform your survey and your brand plan recommendation from the consumer perspective. The idea is for you to use the secondary research to understand the core associations the brand intends and the qualitative research to build your understanding of the core associations the consumers actually do connect with the brand (i.e., brand elements, attributes, benefits, attitudes, thoughts, feelings, product category etc) You can later test the strength, favourability and uniqueness in your quantitative survey.Implications: (a) Does what the brand identifies as its core associations reflect consumer knowledge? (b) To what extent do the associations reinforce the brands positioning? (c) Do the current associations create enough points of difference relative to the competition? (d) what future possibilities exist to strengthen brand equity into the future?Approach: There are several ways you can approach this:For simplicity this could be done just with your group members, however, a single focus group discussion with 5 – 6 people in the target audience is preferred. This focus group can consist of group members, friends and family. Of course, you could also do one-on-one interviews, but this is likely to be more time consuming. Do not do you research amongst the general public. Best to start with open ended questions and then bring into the research more specific questions to probe other areas you may think are important. You also have the opportunity using this approach to explore (rather than just identify yourself) consumer reactions to future possibilities of association including possible line extensions, product categories, brand elements etc that may inform the recommendations in your brand plan.OR,Online qualitative research (technically known as a Netnography). Here you would collect data online (for example, Instagram comments with #Brand, community forums, customer comments, customer reviews etc). The idea being that you would analyse what you find, building them into themes to help you identify the key associations in consumers knowledge.Reporting Findings: You should include a copy of your questionnaire in the appendix of your report, but you do not need to formally write-up the findings. We will be able identify your findings from your qualitative research by way of what you include in your quantitative survey questionnaire and the recommendations you make in your report.Quantitative Research:Objectives: Having done some secondary and qualitative research you now understand the key association you now want to quantify in your quantitative research. That is, the direction of your quantitative research should be clearer if you complete qualitative research first. This research will help build your brand resonance pyramid and core brand association map. Specifically, it will give you numerical measures of (a) the depth and breadth of brand awareness, (b) the strength, favourability and uniqueness of the core brand associations, and (c) the extent of consumer loyalty towards the brandImplications: These research findings will help you identify the strength of the brand positioning, the extent by which the firms intended brand image matches that of consumers which you will use to direct your recommendations in your brand plan.Approach: Quantitative Survey. Can administer using Survey Monkey amongst 15 people in the target audience (that are friends or family). Do not do the research amongst the general public. Sample questions were presented in the beginning of Lecture 4 and others appear on p123 of the text. You will need to construct your responses using a 5-point Likert scale (For example Strongly Agree; Agree; Undecided, Disagree, Strongly Disagree). Be selective in the number of questions, so the questionnaire doesn’t become too long for respondents to complete. You can find many good examples of how you can construct a questionnaire using a Likert scale online.Reporting Findings: Tabulate findings in your appendix and comment in your report body of the exploratory section. Report word count excludes appendix and reference list!THE TASK: Working in groups of 3-4 students, your group, as employees of an international management consultancy, has been asked to complete a brand audit that includes a recommended brand plan that is to be collectively pitched to the client. A brand audit is a comprehensive examination of a brand to assess its health, uncover its sources of current equity, and suggest ways to improve and leverage sources of brand equity into the future. THE TASK COMPONENTS: A: BRAND AUDIT (written Report) – 30% To assist you with developing the brand audit, the assignment is divided into the following parts: 1.Market Overview. The market overview is designed to give the reader an understanding of the category in which the brand competes as well as setup the problem or opportunity for the brand to grow into the future. It should identify the size of the category, factors affecting demand, how the market can be segmented, the main competitors and their respective positionings. You should finish this section with drawing some implications from the market overview, that you will ultimately address in the recommendations contained in your future brand plan. For example, what segments of the market may represent future opportunities for growth? What are the implications of any competitive line extensions? 2.Brand Heritage The brand heritage requires an investigation of the brands current positioning, target audience and the portfolio of products that form part of the brand. You should finish this section with drawing some implications from the brand heritage overview, that you will ultimately address in the recommendations contained in your future brand plan. For example, is the brands positioning competitive, or does the brand need to be repositioned? Does the brand adequately fulfill the wants and needs of its target audience? 3.Brand Inventory. The brand inventory includes an examination of the brand elements that create a recognizable brand identity and an evaluation of product, pricing, distribution, communications, advertising, ambassadors etc. to evaluate how the product is marketed. At the completion of the brand inventory you should have a clear understanding of the brand elements and marketing mix elements deployed, their consistency across the product or service and the degree to which they reinforce the brand positioning and brand mantra. 4.Brand Exploratory. Whilst the brand inventory is a descriptive analysis of the current situation, the brand exploratory is research directed. It is designed to build an understanding what consumers think and feel about the brand and act toward it. This exploratory research helps the marketer better understand sources of brand equity as well as any possible consumer barriers. In order to conduct a brand audit, you are required to conduct qualitative and quantitative research through primary and secondary data collection. This may involve analysis of company reports to identify the firm’s perspective as well as interviews, focus groups, surveys or projective techniques designed to develop an understanding of the consumer perspective. This data collection will serve to assist you in evaluating the elements of the brand resonance pyramid and to develop a mental map of core brand associations important to reinforce or leverage brand equity. 5.The Brand Plan The brand plan is arguably the most important part of the brand audit as it details how you will grow brand equity into the future. The brand plan will include your strategic and tactical recommendation to develop and further leverage the brands equity. Your strategic recommendations may include (brand positioning or repositioning, new line extensions, new points of difference, clarity or revision of brand mantra, new secondary associations etc.). Your tactical recommendations may include (names, logos, advertising communications, new target audiences etc.). Remember, this part is very much future focused. It is largely about how you are going to manage the equity and subsequent growth of the brand. For example, how are you going to own the positioning for the brand, what line extensions might assist growth, what new target audiences might you be able to extend your message to, how might you improve consumer awareness by adding to, or improving the current brand elements etc. SUBMISSION DETAILS: The written report should be a maximum of 3000 words. Groups must conform to this word length. Where a group exceeds the word length, the group will lose 10% of the total marks when the submission is 10% above the word length and 10% for each 10% over-length thereafter. Note that the word limit excludes intext referencing and the reference list – a change from the UoS. Acknowledge any references in the style detailed in the Business School reference guide. A cover sheet should accompany the report, clearly detailing the names and student number of all group members. The written report must be uploaded to the appropriate Turnitin link by one group member. RECOMMENDED TABLE OF CONTENTS (Written Report): 1.Market Overview a.Category size/growth b.Factors affecting demand c.Segmentation analysis d.Competitive analysis e.Implications 2.Brand Heritage a.Current Brand Positioning b.Target audience c.Brand Portfolio d.Implications 3.Brand Inventory a.Brand Elements b.Product c.Pricing d.Integrated Marketing Communications e.Distribution 4.Brand Exploratory a.Core Brand Associations b.Brand Resonance Pyramid 5.Brand Plan a.Strategic Recommendations b.Tactical Recommendations Note: There is an example of the brand audit and brand plan presented by Keller on Rolex (Refer p315-321). The headings for this assessment have been adapted to more closely reflect practice. Kellar (p123 – 124) also provides a series of research questions relevant for exploration of the element within the CBBE Resonance Pyramid. You may choose to use/adapt some of these for your own research. Your client will be revealed in week 2 tutorials.
MKTG3120 REPORTPersonal note to the writer: This task was a group assignment that was changed for me to a personal assignment. The word count was changed to 2000 words, and i do not need to do primary research, only secondary research is required. The brand i was assigned was Nike and i have to do this assignment focusing in Australian Market perspective. I have uploaded all the lecture slides so that the assignment is related to the course i am doing. I have also uploaded the marking rubric for this assignment.- RESEACH GUIDELINES -In the brand exploratory section of your report you are expected to do some quick secondary research, qualitative research and quantitative research. This research will ultimately help you build the brand resonance pyramid and the core brand associations map for your brand. This research is designed to make your report easier and quicker to complete. It also helps more closely tie this task to real marketing practice.Secondary Research:Objective: This desk research will help you identify a more robust list of core associations from the brand perspective that you can build into your quantitative survey questionnaire. Sources: Company reports, trade press, historical advertising, WARC(Available through Sydney University library). WARC (World Advertising Research Centre) often has some interesting case studies that discuss a brands positioning.Implications: (a) What are the core associations the brand is trying to build into consumer knowledge? (b) To what extent do the associations reinforce the brands positioning?Qualitative Research:Objective: As the section suggests you are exploring current associations and future possibility that may help later inform your survey and your brand plan recommendation from the consumer perspective. The idea is for you to use the secondary research to understand the core associations the brand intends and the qualitative research to build your understanding of the core associations the consumers actually do connect with the brand (i.e., brand elements, attributes, benefits, attitudes, thoughts, feelings, product category etc) You can later test the strength, favourability and uniqueness in your quantitative survey.Implications: (a) Does what the brand identifies as its core associations reflect consumer knowledge? (b) To what extent do the associations reinforce the brands positioning? (c) Do the current associations create enough points of difference relative to the competition? (d) what future possibilities exist to strengthen brand equity into the future?Approach: There are several ways you can approach this:For simplicity this could be done just with your group members, however, a single focus group discussion with 5 – 6 people in the target audience is preferred. This focus group can consist of group members, friends and family. Of course, you could also do one-on-one interviews, but this is likely to be more time consuming. Do not do you research amongst the general public. Best to start with open ended questions and then bring into the research more specific questions to probe other areas you may think are important. You also have the opportunity using this approach to explore (rather than just identify yourself) consumer reactions to future possibilities of association including possible line extensions, product categories, brand elements etc that may inform the recommendations in your brand plan.OR,Online qualitative research (technically known as a Netnography). Here you would collect data online (for example, Instagram comments with #Brand, community forums, customer comments, customer reviews etc). The idea being that you would analyse what you find, building them into themes to help you identify the key associations in consumers knowledge.Reporting Findings: You should include a copy of your questionnaire in the appendix of your report, but you do not need to formally write-up the findings. We will be able identify your findings from your qualitative research by way of what you include in your quantitative survey questionnaire and the recommendations you make in your report.Quantitative Research:Objectives: Having done some secondary and qualitative research you now understand the key association you now want to quantify in your quantitative research. That is, the direction of your quantitative research should be clearer if you complete qualitative research first. This research will help build your brand resonance pyramid and core brand association map. Specifically, it will give you numerical measures of (a) the depth and breadth of brand awareness, (b) the strength, favourability and uniqueness of the core brand associations, and (c) the extent of consumer loyalty towards the brandImplications: These research findings will help you identify the strength of the brand positioning, the extent by which the firms intended brand image matches that of consumers which you will use to direct your recommendations in your brand plan.Approach: Quantitative Survey. Can administer using Survey Monkey amongst 15 people in the target audience (that are friends or family). Do not do the research amongst the general public. Sample questions were presented in the beginning of Lecture 4 and others appear on p123 of the text. You will need to construct your responses using a 5-point Likert scale (For example Strongly Agree; Agree; Undecided, Disagree, Strongly Disagree). Be selective in the number of questions, so the questionnaire doesn’t become too long for respondents to complete. You can find many good examples of how you can construct a questionnaire using a Likert scale online.Reporting Findings: Tabulate findings in your appendix and comment in your report body of the exploratory section. Report word count excludes appendix and reference list!THE TASK: Working in groups of 3-4 students, your group, as employees of an international management consultancy, has been asked to complete a brand audit that includes a recommended brand plan that is to be collectively pitched to the client. A brand audit is a comprehensive examination of a brand to assess its health, uncover its sources of current equity, and suggest ways to improve and leverage sources of brand equity into the future. THE TASK COMPONENTS: A: BRAND AUDIT (written Report) – 30% To assist you with developing the brand audit, the assignment is divided into the following parts: 1.Market Overview. The market overview is designed to give the reader an understanding of the category in which the brand competes as well as setup the problem or opportunity for the brand to grow into the future. It should identify the size of the category, factors affecting demand, how the market can be segmented, the main competitors and their respective positionings. You should finish this section with drawing some implications from the market overview, that you will ultimately address in the recommendations contained in your future brand plan. For example, what segments of the market may represent future opportunities for growth? What are the implications of any competitive line extensions? 2.Brand Heritage The brand heritage requires an investigation of the brands current positioning, target audience and the portfolio of products that form part of the brand. You should finish this section with drawing some implications from the brand heritage overview, that you will ultimately address in the recommendations contained in your future brand plan. For example, is the brands positioning competitive, or does the brand need to be repositioned? Does the brand adequately fulfill the wants and needs of its target audience? 3.Brand Inventory. The brand inventory includes an examination of the brand elements that create a recognizable brand identity and an evaluation of product, pricing, distribution, communications, advertising, ambassadors etc. to evaluate how the product is marketed. At the completion of the brand inventory you should have a clear understanding of the brand elements and marketing mix elements deployed, their consistency across the product or service and the degree to which they reinforce the brand positioning and brand mantra. 4.Brand Exploratory. Whilst the brand inventory is a descriptive analysis of the current situation, the brand exploratory is research directed. It is designed to build an understanding what consumers think and feel about the brand and act toward it. This exploratory research helps the marketer better understand sources of brand equity as well as any possible consumer barriers. In order to conduct a brand audit, you are required to conduct qualitative and quantitative research through primary and secondary data collection. This may involve analysis of company reports to identify the firm’s perspective as well as interviews, focus groups, surveys or projective techniques designed to develop an understanding of the consumer perspective. This data collection will serve to assist you in evaluating the elements of the brand resonance pyramid and to develop a mental map of core brand associations important to reinforce or leverage brand equity. 5.The Brand Plan The brand plan is arguably the most important part of the brand audit as it details how you will grow brand equity into the future. The brand plan will include your strategic and tactical recommendation to develop and further leverage the brands equity. Your strategic recommendations may include (brand positioning or repositioning, new line extensions, new points of difference, clarity or revision of brand mantra, new secondary associations etc.). Your tactical recommendations may include (names, logos, advertising communications, new target audiences etc.). Remember, this part is very much future focused. It is largely about how you are going to manage the equity and subsequent growth of the brand. For example, how are you going to own the positioning for the brand, what line extensions might assist growth, what new target audiences might you be able to extend your message to, how might you improve consumer awareness by adding to, or improving the current brand elements etc. SUBMISSION DETAILS: The written report should be a maximum of 3000 words. Groups must conform to this word length. Where a group exceeds the word length, the group will lose 10% of the total marks when the submission is 10% above the word length and 10% for each 10% over-length thereafter. Note that the word limit excludes intext referencing and the reference list – a change from the UoS. Acknowledge any references in the style detailed in the Business School reference guide. A cover sheet should accompany the report, clearly detailing the names and student number of all group members. The written report must be uploaded to the appropriate Turnitin link by one group member. RECOMMENDED TABLE OF CONTENTS (Written Report): 1.Market Overview a.Category size/growth b.Factors affecting demand c.Segmentation analysis d.Competitive analysis e.Implications 2.Brand Heritage a.Current Brand Positioning b.Target audience c.Brand Portfolio d.Implications 3.Brand Inventory a.Brand Elements b.Product c.Pricing d.Integrated Marketing Communications e.Distribution 4.Brand Exploratory a.Core Brand Associations b.Brand Resonance Pyramid 5.Brand Plan a.Strategic Recommendations b.Tactical Recommendations Note: There is an example of the brand audit and brand plan presented by Keller on Rolex (Refer p315-321). The headings for this assessment have been adapted to more closely reflect practice. Kellar (p123 – 124) also provides a series of research questions relevant for exploration of the element within the CBBE Resonance Pyramid. You may choose to use/adapt some of these for your own research. Your client will be revealed in week 2 tutorials.
Electromobility is attracting attention and one core component of its manifestations (primarily vehicles) is the battery. You are asked to write a scientific assessment on the relevant economic, technical and environmental aspects of recycling of those batteries. Language: EnglishStyle: Essay / Paper, please base your work on at least 12 scientific sources and include a bibliographyQuoting style: your choice, please use one quoting style consistentlyFont: Times New RomanFont Size: 12Word count: approximately 2000Margins: 2 cmLine spacing: 1.5STATUTORY DECLARATIONPlease include the following statement in your essay:Declaration of AuthorshipI hereby declare that the thesis submitted is my own unaided work. All direct or indirect sources used are acknowledged as references.I am aware that the thesis in digital form can be examined for the use of unauthorized aid and in order to determine whether the thesis as a whole or parts incorporated in it may be deemed as plagiarism. For the comparison of my work with existing sources I agree that it shall be entered in a database where it shall also remain after examination, to enable comparison with future theses submitted. Further rights of reproduction and usage, however, are not granted here.This paper was not previously presented to another examination board and has not been published.
