Part 1 Using the specific operations performance objectives, it can be argued that OPENTASTE is focused on satisfying its customers’ requirements for flexible and dependable services at a reasonable market price. Specifically, you should: Outline the essential components for ‘effective business operations management’ (creating value for the customer) for OPENTASTE’s operation in Singapore. Use a soft systems methodology to evaluate the issues OPENTASTE might face if they decide to introduce hybrid facilities and operations to allow their customers to continue ordering goods online and having these delivered to the door while providing physical storefronts for walk-in customers, which is the introduction of setting up of physical stores to create a hybrid operations model with existing online services offered by OPENTASTE. Support your discussion with appropriate business operations models (i.e. operation strategy performance (priorities) model, customer value, the service gap model, four v’s profile, etc.). TIPS: 1. You should start with what OPENTASTE is doing well compared to the sector (why customers shop online at OPENTASTE). 2. Research the problems they may face changing their business model (going hybrid – the change) using Soft Systems Methodology (critical analysis of need/problem to be solved). 3. Support your discussions with appropriate operations models (quality/depth). You should compare and contrast different models used by the sector in which OPENTASTE operates and recommend appropriate solutions to continue being competitive in the market, make easier for customers to select and buy their products (issues to consider centralized/decentralized inventory and delivery chain, customer value chain, cost implications, sustainability, etc.). With reference to the parcel, the conundrum recommends how OPENTASTE should respond to this conundrum (keeping in mind the possible technological and environmental (CO2) impact). TIPS: 4. Your academic inquiry should lead to the synthesis of important issues around the problem and solution. 5. Critical analysis and evaluation of the customer’s digital experience, how the new model will enhance the customer’s experience. 6. Innovative ways to serve their customers better. 7. Consider the services which are unique and beneficial to OPENTASTE. 8. Consider customer value for shopping online and in-store (which market sector are they chasing by changing the business model. 9. Comparison of the different solutions with costing and choose one solution to take forward with reasoning. 10. Following models not to be included in here Porter or SWOT you may use these for your own research. 11. Writing should be essay style (Synthesize) no bullet points, no graphs, no tables or pictures 12. Appendix no allowed. Part 2 For the new system, you should include Root Definition, CATWOE, and produce a detailed “Rich Picture” (hand-drawn) to fully illustrate your answer. Your rich picture must indicate the problems as well as the solution. (Not included in the word count). By means of a business process plan illustrate the changes including “AS IS” and “TO BE”. Detailed explanations of both plans are required and support your discussions with relevant literature. (Business process plans not included in the word count). Tips: Structure For Part Two: 13. Rich picture (fully illustrating part one). 14. Root Definition (based on your chosen solution). 15. Table for CATWOE (this is to test the Root Definition). 16. “AS IS” process plan (include brief summer of the process plan). 17. “TO BE” process plan (include a summary to explain the process plan) 18. Include these in the body of the assignment (follow the assignment structure) Part 3 Discuss how the managers would turn performance objectives into operations priorities and the resources that would be necessary for effective implementation of the new process (about six hundred words). Tips: 19. This part should concentrate on the new solution only as discussed in parts one and two. 20. Analyze the resources required and costs for implementing the new process (“TO BE” Business Process Plan. 21. Support your discussions with Performance Model, management of change, etc. (not Maslow). Using a Balanced Scorecard, discuss how the business performance can be measured post-implementation (refer to the last three years of company annual reports and any other relevant data for improvement and target trends for OPENTASTE).
