Chapter 12, figure 12-6 in your textbook gives seven, clear steps on how to introduce a new brand extension. Using those steps, discuss how effectively your brand followed those steps.

Chapter 12, figure 12-6 in your textbook gives seven, clear steps on how to introduce a new brand extension. Using those steps, discuss how effectively your brand followed those steps. Discuss the strategies currently in place by your brand (Sephora) for all seven steps. Refer to figure 12-7 for what a successful brand extension looks like. (Attached figure 12-6)Deliverables for this assignment:An audible and visual video of yourself discussing this assignment in detail (I’ll be making the video, would only like script to make video). Be creative and use effective communication skills. Post the references used as a separate word doc.Your video should be 2-4 minutes in length. Discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible, academic or professional references. Review the grading rubric to see how you will be graded for this assignment.Check out the Marketing guide in the CSU-Global Library (Links to an external site.). Here you can:Locate a variety of information sources that deal with this topic.Gather industry information specific to different aspects of marketing.Locate writing and citing help.

Write a discussion explaining how we can go beyond argument as war, proof, or performance in academic discourse, or any discourse, in a spirit of collaboration rather than contention.

Watch Cohen’s video How can you have a fair argument? In Cohen’s view, what is the true benefit of philosophical or academic argumentation? Explain how we can go beyond argument as war, proof, or performance in academic discourse, or any discourse, in a spirit of collaboration rather than contention. How can we overcome the dominant war metaphor in our arguments?Initial post should be concise and to the point and be supported by the required readings. https://www.ted.com/talks/daniel_h_cohen_for_argument_s_sake

Is the desire and effort to accumulate wealth a natural force for good?

Locke and Rousseau offer very different conceptions of human nature in the course of their doctrines. Locke observes humans to be naturally competitive and industrious. Rousseau does not deny these observations, but attributes them to modern civilization, rather than nature. Moreover, Rousseau argues that the same psychological forces that fostered these Lockean qualities are also responsible for much unhappiness and suffering in the world (or at least 18th century Europe).Is the desire and effort to accumulate wealth a natural force for good that has resulted in the wonders and marvels of modern life, or is it a symptom of deeper psychological scars as humanity transitioned from savagery to civilization? Make your argument with reference to both Locke’s Second Treatise, and Rousseau’s works, and contemporary evidence.

Prepare an Executive Summary on a Credit Repair Company.

Prepare an Executive Summary on a Credit Repair Company, which will be no more than two pages.Parts of the Summary:-Brief Description-Short Mission Statement-Product and Services being offered-Competitive advantages-Brief Financial Forecast-Management Team-Financing Requirements and Return Expected