To which marketing management philosophy do you think the marketing director for Soothing Waters subscribes?

Ethics in Commerce
Sparrow Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, the company has developed a positive relationship with many of the patients who use its medications through a quarterly newsletter that offers the latest information on new medical research findings and general health and fitness articles. The company just has been acquired by a group of investors who also own Soothing Waters Hot Tubs and Spas. The marketing director for Soothing Waters would like to use Sparrow’s mailing list for a direct-mail promotion.

Ethics Questions:

1. What should Sparrow Pharmaceuticals do?
2. Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.
3. To which marketing management philosophy do you think the marketing director for Soothing Waters subscribes? Explain.
4. Does the AMA Statement of Ethics address the use of the customer information by multiple divisions of the same company? Go to the American Marketing Association Statement of Ethics and review the statement. Then write a brief paragraph on how the AMA Statement of Ethics relates to Sparrow Pharmaceuticals’ dilemma.

Based on cultural trends and evolving values of new generations, what changes in marriage do you predict in the next 15 years?

Family Life Cycles
In a 1000 – 1250 word paper (4-5 page) paper discuss each of the family life cycles. Do you think most couples today follow the same cycle as those 20 years ago? Why or why not? How important is each stage? Provide a minimum of three examples for each family life cycle.

Based on cultural trends and evolving values of new generations, what changes in marriage do you predict in the next 15 years? What evidence do you have to support this viewpoint?

Describe The New Deal’s “relief, recovery, and reform”.

SLIDES 4 through 17DEFINITION: WHAT WASTHE TOPIC OF THESHORT ESSAY TOPIC YOU CHOSE?POLITICAL, ECONOMIC, OR CULTURAL IN NATURE?DEVELOPMENT:HOW DID THE TOPIC YOU CHOSE EMERGE OVER TIME?WHAT FORCES WERE AT WORK (SEE DEFINITIONAL CATEGORIES ABOVE)ANALYSIS:WHAT WERE ITS MAJOR ELEMENTS(SEEBOLD BLUEPPT TERMS)? HOW DID THOSE ELEMENTS INTERACT?SIGNIFICANCE:WHAT WAS ITS IMPACTON PUBLIC LIFE IN THE U.S.INTHAT HISTORICAL MOMENT?