analyze the issues that the city Bordeaux faces in reinventing and marketing itself onto the European and World stage to tourism and other investment markets. Following on from this analysis, you should propose a city marketing strategy and a tourism communications plan that will help the city achieve its economic development aims and address the issues you identified in the previous analysis. a city marketing strategy is wider than just a tourism marketing strategy, it includes proposals to changes in the form and function of the city, its relationship with its region and its overall image. Preliminaries 1. Written in a report style on A3 landscaped format on word 2. Cover Page with module name, report title and a relevant background picture 3. Title page including Title, contents, terms of reference for the report 4. Executive summary that summarises the whole of the report on one side Part 1: Your Analysis Analysis of Bordeauxs City Marketing Issues, Challenges and Opportunities these go beyond just tourism and beyond the confines of Bordeaux itself. This should include some theory of city marketing related to Bordeaux, key facts and figures, graphics and photos, a brief history of how the current situation has arisen, what the current state of play is with regards to Bordeauxs economy and a narrative the leads to the identification of opportunities for Bordeauxs future economic and tourism development. Part 2: Your City Marketing Strategy This is your own broad strategy for Bordeaux and its region identifying solutions to the major issues and opportunities you identified in your Analysis section. This should be clearly linked to academic theories Part 3: Your Tourism Communications Plan This should start with a brief outline of how you see tourism and hospitality fitting into your City Marketing Strategy and the main markets and products that you have identified to drive forward Bordeauxs tourism future. This should be followed by the outline of two new tourism packages that you put together, provide ballpark costings for and target at specific markets consistent with the City Marketing Strategy presented in Part 2. Part 4 Recommendations and Next Steps This should include an outline of what Bordeaux needs to do to implement your City Marketing Strategy political, administrative, finance and practical and regulatory needs. Referencing : a substantial list of academic references Harvard style(more than 20 journal articles and books) plus high quality industry reports or material from high quality websites such as eurocities. We will not accept references from blogs, trip advisor (or equivalent) or general tourism marketing webpages.