Questions for Coca-Cola, Pepsi, and the Shifting Landscape of the Carbonated Soft Drink Industry1. Analyze the structure (Porters 5 Forces) of the soft drink industry. Why are Coke and Pepsi so profitable? What prevent other firms from entering this industry and taking away some of those high profits?2. Compare the economics (costs and profits) of soft drinks (concentrate) versus bottlers. Why is the concentrate business more profitable than the bottling business? Why do you think Coke & Pepsi are in the bottling business?3. Suppose you are a small new-age soft drink manufacturer. What options do you have to compete with Coke and Pepsi in this industry environment?