Preview main points you will make in the paper.
Body
Cover these main topics integrating course concepts from readings to date:
Compare and contrast selling B2C versus B2B with a real world example of each. How are the buyers different or alike?
Differentiate the roles of participants in the organizational buying process and relevance for selling activities.
Define what aspects of telecommuting, virtual office and use of digital tools in a sales job appeal to you most and least relating this to serving the buyer. Explain your answers.