1- Complete a Porters Analysis to Industry Analysis on an Improved Business Industry (not the airline industry) using the six forces. Indicate each forces competitiveness intensity by signifying Low-Medium-High, or a combination of two grades. Support your evaluation on each forces competitiveness position in the industry. 2- Discuss five trends in the external environment scanning process that will affect most businesses. 3-Create a Strategic Group Map of industry (but not the airline industry) using two broad characteristics- price and product-line. Use at least eight firms in this analysis. 4- Create an Industry Matrix featuring your Strategic Audit firm and two competitors.