In this individual assignment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, group and individual differences, culture, family and lifestyle that influence consumer behavior on Fast moving consumer goods (FMCG) and consequently consumers purchasing decisions (Theory: 5 steps of consumers purchasing decisions by John Dewey). 1. Write a 5-page summary analysis. 2. Analyse data from the survey under Estee Lauder BB crme product (thats provided in another file). Purpose Development of survey instrument Administration processes Data Analysis Key Findings Appendices (Survey Monkey graphical representation of results) The driving forces of perception, Attitudes, motivation, Group and individual differences, Culture, Family and lifestyle that influence consumer behavior on Fast moving consumer goods (FMCG) Consequently consumers purchasing decisions (Theory: 5 steps of consumers purchasing decisions by John Dewey)