Approximately 2000 words research paper find a startup(less than 5 years) analyze marketing strategy critique and comment what is the growth engine and what lack in growth engine Objectives: 1. Critically evaluate marketing frameworks and competencies in the context of start-up organizations 2. Formulate a new value proposition and position it in a competitive global environment. Cover some of the points following: Choice of Customer Spotting and Exploiting Opportunities Which marketing techniques and tools are most useful to start-ups, given scarcity of resources. Understanding Value Growth Hacking Developing your Product / Service: Marketing a New Value Proposition Branding and Positioning The Distribution Challenge: Online The Distribution Challenge: Physical Managing your First Customers Pricing for Profitability