Approximately 2000 words Learning Objectives: 1.Critically evaluate marketing frameworks and competencies in the context of start-up organizations 2. Formulate a new value proposition and position it in a competitive global environment Cover some of the points following: Understanding Value Growth Hacking Developing your Product / Service: Marketing a New Value Proposition Branding and Positioning The Distribution Challenge: Online The Distribution Challenge: Physical Managing your First Customers Pricing for Profitability Give solutions