At least one academic resource is needed Within the past decade, Ray Cisneros had worked hard to become the top salesperson for the entire West Coast district of his company which manufactures and distributes vinyl floor coverings. When his company received an invitation to make a marketing presentation to a large distribution firm in Santiago, Ray’s Hispanic background, fluency in Spanish, and excellent sales ability all made him the logical choice for the assignment. Ray had set up an appointment to make his presentation the day after he arrived since it would take about 13 hours (with a brief layover) to get there from Los Angeles. But upon arrival, the marketing representative of the host firm, who met him at the airport, told him that the meeting had been arranged for two days later so that Ray could rest after the long trip and have a chance to see some of the local sights and enjoy their hospitality. Ray tried to assure his host that he felt fine and was prepared to make the presentation that day. Ray could see no good reason not to get on with the business at hand. Eventually, the marketing representative (somewhat reluctantly) intervened on Ray’s behalf, and the meeting was reset for Ray’s original appointment time. But once the meeting began, Ray noticed that the Chilean executives never really got beyond the exchange of pleasantries. Finally, the vice president in charge suggested that they meet again the next afternoon. Ray was feeling increasingly frustrated with the excruciatingly slow pace of the negotiations. How could you help Ray gain some clarity on this cross-cultural situation? Order #3 Select one of the articles topics below for your paper to analyze and examine strategies for effective intercultural communication and identify the barriers that block it, citing a concrete examples of where real companies have faced and dealt with these challenges to support your analysis. Please include: A definition of effective intercultural communication in YOUR WORDS Examples of factors which block communication A brief background summary of the two companies you have chosen as your case study Clear analysis of the linguistic difficulties they faced and how the companies dealt with the situation This paper needs to be written in APA format A minimal of 1000 words (+/-10%) and at least 3 academic resources (evidenced by citations). Paper Topics A business magazine asks you to write an article about the importance of multicultural competency when doing business in today´s world. Write the article, addressing two specific insights requested; Why multicultural competency is a key skill for business in the 21st century. Illustrate your case with cross cultural issues encountered by companies when expanding into foreign markets. A Spanish hotel chain is planning to open a luxurious hotel in Madrid to attract tourists from China, India or the Arab countries. Select a market, and give your insights and recommendations to ensure a successful launch, highlighting why multicultural competency is so relevant when doing business in a global world. Why multicultural competency is so important today in order to succeed as a truly global business; illustrate it with an example of your choice.