https://youtu.be/ya_Iw9hqKGM 1.Why is Technology in Marketing relevant today and what has changed in the last 20 years in the way companies communicate to their audiences, customers, leads etc? 2.Describe a Digital marketing funnel and some technology tools you might use at different steps of the funnel? 3.Describe some metrics that are being used in Digital Marketing? Choose at least 4 and describe what they measure.