By this point, we have addressed multiple topics and points of view related to social media, networks, and governance. You have also had the opportunity to pen several journal articles. Please craft a research question related to social media platforms for which you can adequately provide some provisional answers through primary and secondary research. This paper is intended largely as a means to perform a literature review. That means that although you may certainly utilize primary examples, I am interested to know what the academic literature says about the topic. Has your topic been adequately researched thus far, or is the existing literature only somewhat related? Your research question and methodology statement will be due on 11/4. It should be about a page long. Please affix a provisional bibliography. Keep in mind that the text of your final paper should be no less than 8 pages long, double-spaced. Social media option: Begin by selecting a social media platform and learning the platform’s advertising tools. Hootsuite and similar services also provide detailed lessons. Then, come up with a product, service or brand, real or imagined, that you would like to promote. Select a campaign goal, such as driving traffic to your site, maximizing responses (such as clicks, likes or comments), maximizing shares, prompting user actions (such as email sign-ups, downloads, survey responses) and generating sales. Determine the optimal audience for your product or brand. Use your social media tools to target that audience and execute your campaign. Track the results. Adjust aspects of the campaign based on the results (including ad or site design, target audience, response type, etc). Document evidence of your work and curate a portfolio of your campaign.