For your Key Assignment, you will research and follow your favorite brand or store. You will also choose a product to follow throughout this session. Each section will be worked on separately throughout the class.
The final Key Assignment that is due in Unit 5 will be a Customer Satisfaction and Product Guarantee Plan. The required Key Assignment sections are the following:
Section I: Company and Brand Information
Section II: Product Pitch Script
This section will optimize the perfect pitch for selling your brand. Include features and benefits of the product.
Section III: Cross-Selling and Promotional Opportunities
This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle to build brand awareness and loyalty.
Develop 1 promotional campaign for selling these complementing products.
Section IV: The Product Promise and Guarantee
For Unit 1 IP, please focus on Section I only.
The project deliverables for Section I are as follows:
Visit your favorite store where your product is distributed, either a brick-and-mortar (BAM) store or virtual store.
Study the store and the product’s return policy.
Develop a brief PowerPoint presentation identifying the company, the brand you selected, and your store’s customer service policy.
Find a competitor, and analyze its policy. What are some of the similarities and differences?