Develop a ‘Digital Marketing Strategy Proposal’ for a company and brand of your choice. Students are required in the submission of their proposal display a significant amount of research and understanding into the company and brand that they have selected. The purpose of this portfolio is to provide an in depth understanding of digital and s ocial media marketing and the role it plays in business today, especially with the company and/or brand selected. Your portfolio must include the following: Brand – Define your brand strategy. – Define your Brand Persona (Must be accompanied with a photo ). – Develop your Buyer Personas (minimum 3 with photos). – Establish your Marketing S.M.A.R.T Objectives. Kindly ensure to identify and link the company’s business S.M.A.R.T Objectives (inclusive of it’s Mission, Vision and Core Values) to the Marketing S .M.A.R.T Objectives. Competition This section you will examine market and your competitors. – Write a summary of the key market, environmental and competitive factors. – Competitive Positioning Map: with an explanation why the brand you have chosen is pos itioned there with evidence. Social Media Marketing Strategy – Choose your social media channels that will work best with your brand and state why. – Outline your Online Marketing S.M.A.R.T Objectives, Inputs, Outputs, Outcomes and Impact (Potential). Do ensure that the specific is linked to the company’s business S.M.A.R.T Objectives and it’s overall Marketing S.M.A.R.T Objectives. – Develop two (2) example posts for the platforms chosen. Content Strategy – Develop your Content Strategy for the chosen co mpany and brand. – Create a social media content calendar. – Create an introductory email for potential clients. – Write a short blog for the business chosen. SEO Strategy Digital Marketing Proposal Assignment Digital and Social Media Marketing – School of Practical Accounting October 2019 – December 2019 (10 – weeks course) 2 – Create a list of keywords associated with your chosen company. Budget – Indicate how you will utilize a budget of $1,000 USD | $7,000 TTD over a 3 – month period for your online marketing strategy i.e. content advertising, social media channel advertising and search engine optimisation Proposal Submission Details Please ensure that the proposal is and includes: – Your name, Location, Class Day and Time and Contact Information (as provided to SPA) (e.g. Chaguanas, Saturdays 3:30pm to 6:00pm) – Font: Calibri / Times New Roman/Arial – Size: 12 – Double spaced – Rich in the use of photograph y related to and relevant to the company and/or brand. – The proposal must be submitted in a powerpoint/PDF format. Additional pieces of work must be attached. – The Proposal MUST be submitted on Moodle under the class that you are enrolled in. Printed submiss ions will NOT be accepted. – This assignment will account for 30% of your assessment. – Submission: the last class of the course programme i.e. 10th teaching week Important Note : This proposal must reflect the learning outcomes as identified at the start of the course programme: 1. Integrate the principles of Social Media Marketing with Digital Marketing Management. 2. Determine the appropriateness of Social Media platforms within a Dig ital Marketing strategy. 3. Develop and execute Social Media content plan. 4. Develop and execute a Digital Advertising campaign. 5. Understand and implement SEO best practices. 6. Evaluate the most appropriate Key Performance Indicators (KPIs) and Return –