Discuss about Fast-moving consumer goods (FMCG) which is Estee Lauder Cosmetics Why Estee Lauder is count as FMCG? You must discuss and critically analyse your recent purchase of the chosen FMCG product based on the 5-step Consumer Decision Making Process. Define 5-step Consumer Decision Making Process// discuss and critically analyse your recent purchase Provide the viewer with an in-depth critical analysis of how you have moved through each of the steps. In your analysis, you will need to explain and demonstrate the steps along with your identification of any possible issues that occurred during this process. Explain and demonstrate the steps along with your identification of any possible issues that occurred during this process. More specifically: 1. Identify and analyse the need and want that led to the purchase of the FMCG product. 2. Examine internal and external sources of information. 3. Evaluate alternatives and narrow down the attributes of the FMCG product that satisfy the need or want. 4. Analyse available purchase methods. 5. Analyse post-purchase behaviour and satisfaction. The findings must be based on primary research and can be reinforced by analysis of relevant secondary data. The essay must incorporate theories and concepts related to consumer behaviour discussed in the topics from weeks 1 to 5. Graph and pictures in your essay is required.
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