3 QUESTIONS – MARKETING STRATEGY, PRICING STRATEGIES, CORPORATE RESPONSIBILITY

HAVE TO WRITE ONE SINGLE ESSAY (Introduction, Body and Conclusion) COVERING ANSWERS FOR ALL THREE QUESTIONS – USE ACADEMIC THEORIES / MODELS / FRAMEWORKS ALSO WITH DIAGRAMS AND APPLY THEM TO CASE STUDY.

INTRODUCTION – 75 WORDS – Introduce topics related to Q1, Q2 and Q3.

Q1 – 50 MARKS – 700 WORDS – IMPORTANCE AND BENEFITS OF MARKETING STRATEGY AND PREPARE MARKETING STRATEGY FOR THE CASE STUDY COMPANY. REFER TO MISSION, VISION. USE ACADEMIC MODELS WITH DIAGRAMS AND APPLY TO CASE STUDY COMPANY – BOSTON CONSULTING GROUP MATRIX, ANSOFF MATRIX etc – MARKETING COMMUNICATIONS MIX (ADVERTISING, JOINT MARKETING, PUBLIC RELATIONS, DIRECT MARKETING, PERSONAL SELLING, SALES PROMOTIONS), MARKETING MIX 7 Ps (PRODUCT, PRICE, PLACE , PROMOTION, PEOPLE, PROCESSES, PHYSICAL EVIDENCE).

Include citations from wide range of text books, academic journals, magazines, newspapers, websites etc in APA 6th This has to be done for every paragraph in your answers.

Q2 – 30 MARKS – 400 WORDS – IMPORTANCE AND TYPES OF PRICING STRATEGIES (SKIMMING, PENETRATION, COMPETITOR, DEMAND, SUPPLY, PSYCHCOLOGICAL, MARK UP etc), SUGGEST SUITABLE PRICING STRATEGIES FOR THE CASE STUDY COMPANY AND PROVIDE REASONS AS TO WHY THOSE PRICING STRATEGIES ARE BEST FOR COMPANY. DISCUSS CUSTOMER ORIENTED PRICING, GOOD VALUE PRICING, VALUE ADDED PRICING, COST BASED PRICING, BREAK EVEN PRICING.

Q3 – 20 MARKS – 250 WORDS – IMPORTANCE OF CORPORATE RESPONSIBILITY, TYPES OF CORPORATE RESPONSIBILITIES OF COMPANIES (HUMAN RIGHTS, CORPORATE GOVERNANCE, HEALTH AND SAFETY, ENVIRONMENTAL EFFECTS, WORKING CONDITIONS, SUSTAINABILITY AND CONTRIBUTION TO ECONOMIC DEVELOPMENT). DISCUSS BENEFITS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AND PROVIDE SUGGESTIONS FOR THE CASE STUDY COMPANY – STEPS TO BE TAKEN – Social and environmental initiatives may include the following: Implementing the CSR plan : gain senior management commitment, identify power and influence of key stakeholders, determine ethical stance, develop social and environmental policy, set objectives and targets, establish a program, train employees, implement the changes, monitor and measure improvements for all the stakeholders). REFER TO ACADEMIC MODELS (Carolls Pyramid, Triple Bottom Line etc).