Codes & Conventions of Advertising You must produce an ‘Industry Guide to the Codes and Conventions of Advertising’, which will include copy and images which can be used in a print or web based magazine article. The article must include detailed analysis and evaluation of examples of advertisements from different media sectors aimed at different target audiences across different media sectors. Minimum of 1500 words. Your article will need to evaluate the following: How advertisements are distributed to and consumed by the audience How advertisements use persuasive techniques (e.g. pathos, logos, ethos) to appeal to the target audience characteristics How advertisements use form (e.g. standalone, campaign) and style (e.g. humorous, dramatic) to appeal to the target audience