Introduction Client Name: Slate, Inc. Industry: Automobiles Competitors: 1. Nissan Leaf https://www.nissanusa.com/vehicles/electric-cars/leaf 2. Tesla Model 3 – https://www.tesla.com/model3 Product Lines: Fully electric cars Slate, Inc., has asked us to provide a brand analysis report on these two competing brands to inform Slates decisions on the direction of its own branding strategy. Report Deliverable Based on your research of the two companies brands (Nissan Leaf and Tesla Model 3) write an 8-9 page Brand analysis report. The page count does not include the Executive Summary, appendices, references. Report Structure 4 pages on each company under its own heading Nissan Leaf (4 pgs.) Tesla Model 3 (4 pages) Discuss each brand element listed below, under its own subheading Addresses the following branding elements for each: 1. brand personality 2. brand image 3. brand identity 4. brand differentiation 5. brand positioning 6. brand communication 7. brand loyalty 8. brand equity (including financial equity) As you examine these branding elements, your report should also answer these questions on the competitors company: 1. How strong are the companies brands in the market? 2. What are the factors contributing to their strengths and weaknesses? 3. How are these two brands competing against each other? How strong is their global performance? 4. How do consumers perceive their brands? 5. Are there any sub-brands? Are there any brand extensions? Source to Use: 2 Scholary and 8 Non Scholary Sources o Support your work with course readings, scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as UMUC Library databases, such as Hoover’s and ABI-Inform.